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Marketing Courses

Find the best Marketing Courses

Certificate

Perth
The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.
Duration
6 months full-time
Study Mode
In person, Online
International Tuition Fees
$15,400 total
Graduate Satisfaction
82.60%

Masters (Coursework)

Gold Coast
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and...
Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold:

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
Duration
2 years full-time, 4 years part-time
Study Mode
In person, Online
Domestic Tuition Fees
$29,000 per year / $58,000 total
International Tuition Fees
$33,500 per year / $67,000 total
Graduate Satisfaction
87.60%

Graduate Diploma

Sydney Campus
The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager.
Entry Requirements
  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program
  • Eight years' relevant work experience

Find out if your overseas qualification is recognised and meets the Entry Requirements.

Duration
1 year full-time, 2 years part-time

Doctorate (PhD)

Perth
As a doctoral research degree candidate, you will uncover new knowledge either by the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas.
Duration
4 years full-time
Study Mode
In person, Online
Graduate Satisfaction
85.10%

Doctorate (PhD)

Parkville
What is it about? Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds.
Duration
5 years full-time, 8 years part-time
Study Mode
In person
Graduate Satisfaction
82.50%

Masters (Coursework)

Nathan, Gold Coast
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator.
Entry Requirements

To be eligible for admission to the Master of Marketing, a student must:

  • hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
  • hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
  • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.
Duration
1.5 years full-time, 3 years part-time
Study Mode
In person, Online
Domestic Tuition Fees
$28,500 per year / $42,750 total
International Tuition Fees
$33,500 per year / $50,250 total
Graduate Satisfaction
87.60%
Study Mode
In person
International Tuition Fees
$37,480 per year

Masters (Research)

Perth
Why research at Curtin Curtin is widely recognised for applied research firmly focused on solving real-world problems.
Duration
2 years full-time
Study Mode
In person, Online
Graduate Satisfaction
85.10%

Masters (Coursework)

Nathan
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy.
Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
Duration
2 years full-time, 4 years part-time
Study Mode
In person, Online
Domestic Tuition Fees
$28,500 per year / $57,000 total
International Tuition Fees
$33,500 per year / $67,000 total
Graduate Satisfaction
87.60%

Certificate

Perth
The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence.
Duration
6 months full-time
Study Mode
In person, Online
International Tuition Fees
$15,400 total
Graduate Satisfaction
82.60%

Marketing Courses overview

Marketing refers to activities concerning the buying and selling of goods and services. It refers to sales, advertising and questions of how products are delivered. It is an essential component of the modern world, as all businesses require the ability to be heard in a world saturated with more branding and products than ever. Postgraduate students of marketing learn to hone their skills in this craft, making them more effective salespeople and advertisers.

Marketing practice has been around for as long as business and civilisation. The Ancient Greek and Roman agoras were saturated with salespeople attesting to the quality of their goods. During the industrial revolution producers could simply sell all they had, but there came a point where a sales-oriented approach was necessary. The 1960s saw emerging theories of consumer needs and how to meet them; it was here that modern marketing was born.

Students entering this discipline for the first time or expanding upon their existing career will find themselves inundated with practical knowledge. For as long as businesses continue to exist, so too will marketing professionals.

Is marketing for me?

Marketing is for entrepreneurs and business owners wishing to grow their brand as much as it is for people fascinated by the psychology behind consumption. Students looking to analyse patterns of behaviour to meet the needs of people worldwide could make great marketing professionals.

Study pathway

Postgraduate degrees are available up to master level. Dedicated PhD level marketing courses are unavailable, but the subject can be taken as part of a broader program such as the PhD (Economics, Finance and Marketing) offered by RMIT.

Graduate certificate courses in marketing offer students with the chance to become acquainted with the fundamentals of marketing practice. Courses like those offered by Deakin University cover basic consumer behaviour, international marketing and marketing communications. This course and others generally take six months to complete, or a year if undergone part time.

The Graduate Diploma of Marketing is designed to lead into a Master of Marketing, but still functions as a solid knowledge base on its own. The University of Sydney’s program is an ideal way to bolster knowledge of marketing as applied to business. Students wishing to take their studies in a more research-oriented direction can do so with programs like the Diploma in Business (Research) (Marketing) from Queensland University of Technology. These sorts of programs allow students to contribute to the field in a meaningful yet time efficient way. No matter the path taken, students can expect to complete theses courses in a year if taken full time.

Master level marketing courses are for becoming immersed in theory before learning its real-world applications. Swinburne University of Technology’s Master of Marketing (Professional) grants students the opportunity to exercise this knowledge in a professional context as well as academic one. Others allow students to delve into a specific branch of marketing, like the Master of Advertising from RMIT.

Employment options

Market research analyst

Understanding any given market is crucial to the success of any business. After all, if a company can’t understand its customers then how can it expect to know they’ll want their product or service? Huge international firms like Edelman and Kelton Global require an abundance of market research analysts.

Public relations officer

Marketing graduates wishing to use their knowledge in maintaining their company’s reputation and image would be at home as a public relations officer. This position utilises all modern tools of communication and therefore requires a degree of technological proficiency. All manner of companies and public services require PR officers, from the Australian Army and Navy to non-profits like Benetas.

Social media manager

The world is mirrored in social media, so its management is of crucial importance to any company wanting to be visible to the world. Marketing companies like Atlas Agency employ social media managers to improve and curate the digital profiles of their clients and the agency itself.

Specialisations

The versatility of a postgraduate marketing degree is reflected in the scope of its specialisations. The following are just a few examples of these:

Advice for Marketing Courses


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Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

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For most fresh graduates looking for their first job out of university, the thought of a higher salary is appealing. If you’re not drawn to pursue a specific role, you may decide to chase a graduate job based on initial compensation and figure the rest out as you go.

TAL Australia Office Tour

Concierge desk at 363 George Street

BAT Australia Sydney office

Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

GradAustralia is rebranding to Prosple

We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

AMP’s Quay Quarter Tower Sydney Office

Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

How to maximise your salary as a fresh graduate

For most fresh graduates looking for their first job out of university, the thought of a higher salary is appealing. If you’re not drawn to pursue a specific role, you may decide to chase a graduate job based on initial compensation and figure the rest out as you go.