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Marketing Courses

Find the best Marketing Courses

Masters (Coursework)

Perth
Gain advanced practical marketing experience informed by the latest research in this internationally recognised master degree.
Duration
1 year full-time
Study Mode
In person
International Tuition Fees
$30,800 per year / $31,815 total
Graduate Satisfaction
85.10%

Graduate Certificate

Hawthorn
The Graduate Certificate in Marketing provides the foundations to be effective marketing practitioners or a step on the pathway to Swinburne’s Master of Marketing. The four units are co-created and often co-delivered with our industry partner Lewers Research.
Duration
6 months full-time
Study Mode
In person
Graduate Satisfaction
85.50%

Doctorate (PhD)

Perth
As a doctoral research degree candidate, you will uncover new knowledge either by the discovery of new facts, the formulation of theories or the innovative reinterpretation of known data and established ideas.
Duration
4 years full-time
Study Mode
Online, In person
Graduate Satisfaction
85.10%

Masters (Coursework)

City, City campus
The Master of Marketing (Extension) provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts.
Duration
2 years full-time
Study Mode
In person
Graduate Satisfaction
81.90%

Graduate Certificate

Canberra
100% online study Study when and where you like, as this degree can be studied 100% online.
Duration
1 year full-time
Graduate Satisfaction
86.70%

Masters (Coursework)

Canberra
Make millions of good impressions Cultivate collaboration, innovation and critical thinking with UC's Master of Marketing Management.
Duration
2 years full-time
Graduate Satisfaction
86.70%

Masters (Coursework)

Sydney Campus
The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager.
Entry Requirements
  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program

Find out if your overseas qualification is recognised and meets the Entry Requirements.

Duration
2 years full-time, 4 years part-time

Graduate Certificate

Joondalup
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing.
Entry Requirements

Admission requirements you'll need to meet for this course.

  • Academic admission requirements (Band 6) may be satisfied through completion of one of the following:

    • Bachelor degree; or
    • Equivalent prior learning including at least five years relevant professional experience.
  • English competency requirements may be satisfied through completion of one of the following:

    • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
    • Bachelor degree from a country specified on the English Proficiency Bands page;
    • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
    • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
    • Other tests, courses or programs defined on the English Proficiency Bands page.
Duration
0.5 year full-time, 1 year part-time
Domestic Tuition Fees
$14,250 per year / $14,250 total
International Tuition Fees
$18,100 per year / $18,100 total
Graduate Satisfaction
85.80%

Masters (Coursework)

Perth
Gain the knowledge, experience, and skills to become a dynamic marketing leader in an ever-changing world.
Study Mode
In person
Graduate Satisfaction
83.30%

Masters (Coursework)

Parkville
Delivered by world-renowned faculty, this career-changing program will equip you to create and deliver powerful marketing strategies for any organisation.
Duration
2 years part-time
Study Mode
In person
Domestic Tuition Fees
$55,900 total
Graduate Satisfaction
82.50%

Marketing Courses overview

Marketing refers to activities concerning the buying and selling of goods and services. It refers to sales, advertising and questions of how products are delivered. It is an essential component of the modern world, as all businesses require the ability to be heard in a world saturated with more branding and products than ever. Postgraduate students of marketing learn to hone their skills in this craft, making them more effective salespeople and advertisers.

Marketing practice has been around for as long as business and civilisation. The Ancient Greek and Roman agoras were saturated with salespeople attesting to the quality of their goods. During the industrial revolution producers could simply sell all they had, but there came a point where a sales-oriented approach was necessary. The 1960s saw emerging theories of consumer needs and how to meet them; it was here that modern marketing was born.

Students entering this discipline for the first time or expanding upon their existing career will find themselves inundated with practical knowledge. For as long as businesses continue to exist, so too will marketing professionals.

Is marketing for me?

Marketing is for entrepreneurs and business owners wishing to grow their brand as much as it is for people fascinated by the psychology behind consumption. Students looking to analyse patterns of behaviour to meet the needs of people worldwide could make great marketing professionals.

Study pathway

Postgraduate degrees are available up to master level. Dedicated PhD level marketing courses are unavailable, but the subject can be taken as part of a broader program such as the PhD (Economics, Finance and Marketing) offered by RMIT.

Graduate certificate courses in marketing offer students with the chance to become acquainted with the fundamentals of marketing practice. Courses like those offered by Deakin University cover basic consumer behaviour, international marketing and marketing communications. This course and others generally take six months to complete, or a year if undergone part time.

The Graduate Diploma of Marketing is designed to lead into a Master of Marketing, but still functions as a solid knowledge base on its own. The University of Sydney’s program is an ideal way to bolster knowledge of marketing as applied to business. Students wishing to take their studies in a more research-oriented direction can do so with programs like the Diploma in Business (Research) (Marketing) from Queensland University of Technology. These sorts of programs allow students to contribute to the field in a meaningful yet time efficient way. No matter the path taken, students can expect to complete theses courses in a year if taken full time.

Master level marketing courses are for becoming immersed in theory before learning its real-world applications. Swinburne University of Technology’s Master of Marketing (Professional) grants students the opportunity to exercise this knowledge in a professional context as well as academic one. Others allow students to delve into a specific branch of marketing, like the Master of Advertising from RMIT.

Employment options

Market research analyst

Understanding any given market is crucial to the success of any business. After all, if a company can’t understand its customers then how can it expect to know they’ll want their product or service? Huge international firms like Edelman and Kelton Global require an abundance of market research analysts.

Public relations officer

Marketing graduates wishing to use their knowledge in maintaining their company’s reputation and image would be at home as a public relations officer. This position utilises all modern tools of communication and therefore requires a degree of technological proficiency. All manner of companies and public services require PR officers, from the Australian Army and Navy to non-profits like Benetas.

Social media manager

The world is mirrored in social media, so its management is of crucial importance to any company wanting to be visible to the world. Marketing companies like Atlas Agency employ social media managers to improve and curate the digital profiles of their clients and the agency itself.

Specialisations

The versatility of a postgraduate marketing degree is reflected in the scope of its specialisations. The following are just a few examples of these:

Advice for Marketing Courses


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GradAustralia is rebranding to Prosple

We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

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Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

Arup Sydney Office

Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.

TAL Australia Office Tour

Concierge desk at 363 George Street

BAT Australia Sydney office

Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

GradAustralia is rebranding to Prosple

We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

AMP’s Quay Quarter Tower Sydney Office

Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

Arup Sydney Office

Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.