Updating Results

Marketing Courses

Find the best Marketing Courses

Masters (Research)

Perth
Why research at Curtin Curtin is widely recognised for applied research firmly focused on solving real-world problems.
Duration
2 years full-time
Study Mode
In person, Online
Graduate Satisfaction
85.10%

Masters (Coursework)

Nathan
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy.
Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
Duration
2 years full-time, 4 years part-time
Study Mode
In person, Online
Domestic Tuition Fees
$28,500 per year / $57,000 total
International Tuition Fees
$33,500 per year / $67,000 total
Graduate Satisfaction
87.60%

Graduate Diploma

Sydney Campus, Sydney Campus, Perth Campus

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager.

Entry Requirements
  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification); or
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Eight years' relevant work experience
  • IELTS of 6.0 overall with minimum 5.5 in each band, or equivalent

    Duration
    1 year full-time, 2 years part-time
    Study Mode
    In person

    Doctorate (PhD)

    Parkville
    What is it about? Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds.
    Duration
    5 years full-time, 8 years part-time
    Study Mode
    In person
    Graduate Satisfaction
    82.50%

    Graduate Certificate

    Nathan, Gold Coast
    Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator.
    Entry Requirements

    To be eligible for admission to the Graduate Certificate in Marketing, a student must:

    • hold any Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 point scale) OR
    • have a minimum of five years equivalent full-time professional work experience in a relevant field OR
    • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.
    Duration
    0.5 year full-time, 1 year part-time
    Study Mode
    In person, Online
    Domestic Tuition Fees
    $14,250 per year / $14,250 total
    International Tuition Fees
    $16,750 per year / $16,750 total
    Graduate Satisfaction
    87.60%
    Study Mode
    In person
    International Tuition Fees
    $37,480 per year

    Masters (Coursework)

    Perth, Malaysia
    The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.
    Duration
    2 years full-time
    Study Mode
    In person, Online
    Graduate Satisfaction
    85.10%

    Certificate

    Perth
    The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence.
    Duration
    6 months full-time
    Study Mode
    In person, Online
    International Tuition Fees
    $15,400 total
    Graduate Satisfaction
    82.60%

    Certificate

    Perth
    The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.
    Duration
    6 months part-time
    Study Mode
    In person
    International Tuition Fees
    $15,400 total
    Graduate Satisfaction
    82.60%

    Masters (Coursework)

    Gold Coast
    The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and...
    Entry Requirements

    To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold:

    • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
    • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
    Duration
    2 years full-time, 4 years part-time
    Study Mode
    In person, Online
    Domestic Tuition Fees
    $29,000 per year / $58,000 total
    International Tuition Fees
    $33,500 per year / $67,000 total
    Graduate Satisfaction
    87.60%

    Marketing Courses overview

    Marketing refers to activities concerning the buying and selling of goods and services. It refers to sales, advertising and questions of how products are delivered. It is an essential component of the modern world, as all businesses require the ability to be heard in a world saturated with more branding and products than ever. Postgraduate students of marketing learn to hone their skills in this craft, making them more effective salespeople and advertisers.

    Marketing practice has been around for as long as business and civilisation. The Ancient Greek and Roman agoras were saturated with salespeople attesting to the quality of their goods. During the industrial revolution producers could simply sell all they had, but there came a point where a sales-oriented approach was necessary. The 1960s saw emerging theories of consumer needs and how to meet them; it was here that modern marketing was born.

    Students entering this discipline for the first time or expanding upon their existing career will find themselves inundated with practical knowledge. For as long as businesses continue to exist, so too will marketing professionals.

    Is marketing for me?

    Marketing is for entrepreneurs and business owners wishing to grow their brand as much as it is for people fascinated by the psychology behind consumption. Students looking to analyse patterns of behaviour to meet the needs of people worldwide could make great marketing professionals.

    Study pathway

    Postgraduate degrees are available up to master level. Dedicated PhD level marketing courses are unavailable, but the subject can be taken as part of a broader program such as the PhD (Economics, Finance and Marketing) offered by RMIT.

    Graduate certificate courses in marketing offer students with the chance to become acquainted with the fundamentals of marketing practice. Courses like those offered by Deakin University cover basic consumer behaviour, international marketing and marketing communications. This course and others generally take six months to complete, or a year if undergone part time.

    The Graduate Diploma of Marketing is designed to lead into a Master of Marketing, but still functions as a solid knowledge base on its own. The University of Sydney’s program is an ideal way to bolster knowledge of marketing as applied to business. Students wishing to take their studies in a more research-oriented direction can do so with programs like the Diploma in Business (Research) (Marketing) from Queensland University of Technology. These sorts of programs allow students to contribute to the field in a meaningful yet time efficient way. No matter the path taken, students can expect to complete theses courses in a year if taken full time.

    Master level marketing courses are for becoming immersed in theory before learning its real-world applications. Swinburne University of Technology’s Master of Marketing (Professional) grants students the opportunity to exercise this knowledge in a professional context as well as academic one. Others allow students to delve into a specific branch of marketing, like the Master of Advertising from RMIT.

    Employment options

    Market research analyst

    Understanding any given market is crucial to the success of any business. After all, if a company can’t understand its customers then how can it expect to know they’ll want their product or service? Huge international firms like Edelman and Kelton Global require an abundance of market research analysts.

    Public relations officer

    Marketing graduates wishing to use their knowledge in maintaining their company’s reputation and image would be at home as a public relations officer. This position utilises all modern tools of communication and therefore requires a degree of technological proficiency. All manner of companies and public services require PR officers, from the Australian Army and Navy to non-profits like Benetas.

    Social media manager

    The world is mirrored in social media, so its management is of crucial importance to any company wanting to be visible to the world. Marketing companies like Atlas Agency employ social media managers to improve and curate the digital profiles of their clients and the agency itself.

    Specialisations

    The versatility of a postgraduate marketing degree is reflected in the scope of its specialisations. The following are just a few examples of these:

    Advice for Marketing Courses


    TAL Australia Office Tour

    Concierge desk at 363 George Street

    BAT Australia Sydney office

    Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

    GradAustralia is rebranding to Prosple

    We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

    AMP’s Quay Quarter Tower Sydney Office

    Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

    Arup Sydney Office

    Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.

    TAL Australia Office Tour

    Concierge desk at 363 George Street

    BAT Australia Sydney office

    Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

    GradAustralia is rebranding to Prosple

    We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

    AMP’s Quay Quarter Tower Sydney Office

    Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

    Arup Sydney Office

    Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.