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Master of Marketing

Masters (Coursework)

Gain the knowledge, experience, and skills to become a dynamic marketing leader in an ever-changing world. Marketing plays a central role in understanding the needs of different groups of people in different places across the globe.

Key details

Degree Type

Masters (Coursework)

Course Code

41690, 083273K

Study Mode

In person

About this course

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.

Entry requirements

Admission requirements

If you're interested in furthering your career by studying this postgraduate course, find out the admission details below

Admission Requirements

(1) To be considered for admission to this course an applicant must have-
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

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Admission Requirements

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

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Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

ADMISSION REQUIREMENT

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

Minimum overall IELTS score of 6.5, with no band less than 6.0.

ADMISSION REQUIREMENT

English competency

Study locations

Perth

Career pathways

Careers and further study

Explore the career opportunities available to you.

Career Pathways

This degree can lead to senior level careers in many areas, including:

Sales management
Sales account management
Promotions and events management
Branding and advertising
Public relations
Market research and analysis
Product development
Management consulting

Career Pathways This degree can lead to senior level careers in many areas, including:

Sales management
Sales account management
Promotions and events management
Branding and advertising
Public relations
Market research and analysis
Product development
Management consulting

Further Study

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Further Study After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Course structure

Conversion

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the School, may be required to complete relevant conversion units up to the value of 24 points, as advised by the School:

Core

Take all units (36 points):

Option

Take unit(s) to the value of 36 points:

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Western Australia (UWA).

83.3%

Overall satisfaction

81.7%

Skill scale

69.1%

Teaching scale

82%

Employed full-time

$111k

Average salary

Data source