Masters (Coursework)
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.
The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.
There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.
To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:
Marketing
You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
International Business
You will be well prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:
Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect.
To apply, add this program to your shortlist at the top of this page or apply for this program now (a maximum of three preferences is allowed).
Griffith will assess your first preference and will only assess subsequent preferences if you are not successful.
Once you have submitted your application, you will be sent an email about how to track your application.
For a full list of your incomplete or submitted applications, please view your application list.