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University of Melbourne

  • 37% international / 63% domestic

Doctoral Program in Marketing

  • Doctorate (PhD)

What is it about? Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds.

Key details

Degree Type
Doctorate (PhD)
Duration
5 years full-time, 8 years part-time
Course Code
056955G, 098523G
Study Mode
In person

About this course

What is it about?

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

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The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

Generous scholarships (full fee waivers and a stipend of AUD$30,000 per year) are available for high-performing applicants through the University of Melbourne.

Top-up funding of AUD $10,000 available for research, experiments and conferences during the research phase of the program.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

Study locations

Parkville

What you will learn

Successful candidates for the five-year doctoral program are first admitted into the coursework program Master of Commerce (Marketing) (CRICOS code:098523G). The coursework component consists of 200 points of coursework over two years.

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Students who complete the coursework at the required level will proceed to the PhD degree where they will complete the thesis, typically in three years.

The Doctor of Philosophy degree is awarded on the basis of a thesis of approximately 80,000-100,000 words, in which candidates report on an independent, sustained and academically supervised research project investigating a specialised topic.

Career pathways

The Melbourne Business School Doctoral program prepares graduates for research and teaching careers at top-ranked educational institutions and for careers where world-class research and advanced analytical skills are necessary.

How to apply

  1. Apply online

    Applicants to the University of Melbourne must use the online application form to apply for all graduate research degrees and to make a scholarship application (ensure you apply for course code: DR-PHILBE). International applicants may also apply through a University of Melbourne registered Overseas Representative.

  2. Attach supporting documents

    Please be sure to attach in full all relevant supporting documents (previous academic transcripts, evidence of English language requirements, GMAT/GRE score sheets). We will not be able to assess your application without these documents.

    1. Previous academic transcripts, including evidence of completions if applicable.
    2. Evidence of English language requirements
    3. GMAT/GRE score sheets
    4. Curriculum Vitae. A current CV outlining your all complete and incomplete academic qualifications and work experience, and details of any research publications (if relevant).
    5. Personal statement of no more than 1000 words that addresses the following questions:
      • Why do you want to pursue a doctorate in Marketing?
      • Why do you want to pursue your doctorate at the Melbourne Business School?
      • What experiences have you had that demonstrate your ability to perform well in a doctoral program?
      • What are your areas of interest in the field of Marketing? What phenomena would you like to study? What questions do you think are particularly interesting?
  3. Referee Reports

    To support your application, you will need to nominate two referees who can comment on your academic ability and research potential in the University's referee report forms, which will automatically be sent out to those academics to complete. Applicants who graduated from the University of Melbourne within the last 5 years only need to provide the names and contact details for two academic referees as part of their application.
    All referee reports must be submitted using the online tool. On submission of your application, your referees will be emailed a link to access the online referee form and they must provide their references using this online form. You will be notified when they submit the reference. Your application may be deemed as incomplete if the referee reports are not submitted before the application closing dates.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Melbourne.
82.5%
Overall satisfaction
84.4%
Skill scale
70.1%
Teaching scale
90.4%
Employed full-time
$120k
Average salary