Masters (Coursework)
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.
Griffith University offers a number of study options for Marketing including on-campus and online.
To be eligible for admission to the Master of Marketing, a student must:
Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:
Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect.
To apply, add this program to your shortlist at the top of this page or apply for this program now (a maximum of three preferences is allowed).
Griffith will assess your first preference and will only assess subsequent preferences if you are not successful.
Once you have submitted your application, you will be sent an email about how to track your application.
For a full list of your incomplete or submitted applications, please view your application list.