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The University of Western Australia (UWA)

  • 22% international / 78% domestic

Graduate Certificate in Marketing

  • Graduate Certificate

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers. The Graduate Certificate in Marketing will equip you with core knowledge in the field.

Key details

Degree Type
Graduate Certificate
Course Code
41290
Study Mode
In person

About this course

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing. Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.

Entry requirements

Admission requirements

If you're interested in furthering your career by studying this postgraduate course, find out the admission details below

Admission Requirements
(1) To be considered for admission to this course an applicant must have-
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
Admission Requirements
(1) To be considered for admission to this course an applicant must have-
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
Ranking and Selection Process
Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

ADMISSION REQUIREMENT
English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

Minimum overall IELTS score of 6.5, with no band less than 6.0.

ADMISSION REQUIREMENT
English competency

Study locations

Perth

Career pathways

Careers and further study

Explore the career opportunities available to you.

Career Pathways
Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
Career Pathways Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
Further Study
Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.
Further Study Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.

Course structure

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Western Australia (UWA).
83.3%
Overall satisfaction
81.7%
Skill scale
69.1%
Teaching scale
82%
Employed full-time
$111k
Average salary
Data source

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