Graduate Diploma of Marketing

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers' motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.

Key learning outcomes of this course are:

• Advanced level of knowledge of theory, practice and current developments in marketing
• An understanding of key business disciplines
• Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
• Critical awareness of contemporary debates and emerging thinking and technologies of marketing
• Application of marketing to a broad range of social and business contexts
• Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges