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Marketing Courses

Find the best Marketing Courses

Graduate Certificate

City, City campus
The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles.
Duration
0.5 year full-time
Study Mode
In person
Graduate Satisfaction
81.90%

Graduate Diploma

Sydney Campus
The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager.
Entry Requirements
  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program
  • Eight years' relevant work experience

Find out if your overseas qualification is recognised and meets the Entry Requirements.

Duration
1 year full-time, 2 years part-time

Masters (Coursework)

Nathan
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy.
Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
Duration
2 years full-time, 4 years part-time
Study Mode
In person, Online
Domestic Tuition Fees
$28,500 per year / $57,000 total
International Tuition Fees
$33,500 per year / $67,000 total
Graduate Satisfaction
87.60%

Masters (Coursework)

Hawthorn
With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.
Duration
2 years full-time
Study Mode
In person
Graduate Satisfaction
85.50%

Doctorate (PhD)

Parkville
What is it about? Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds.
Duration
5 years full-time, 8 years part-time
Study Mode
In person
Graduate Satisfaction
82.50%

Masters (Coursework)

Malaysia, Perth
The Master of Philosophy aims to expand knowledge beyond the undergraduate honours or postgraduate diploma level, culminating in a research thesis. Upon completion of a master by research degree, you may apply to be considered for entry into a Doctor of Philosophy (PhD) program.
Duration
2 years full-time
Study Mode
In person
Graduate Satisfaction
85.10%

Masters (Coursework)

Joondalup
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Entry Requirements

Admission requirements you'll need to meet for this course.

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

    All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

    Academic admission requirements (Band 6) may be satisfied through completion of one of the following:

    • Bachelor degree; or
    • Equivalent prior learning including at least five years relevant professional experience.
  • English competency requirements may be satisfied through completion of one of the following:

    • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
    • Bachelor degree from a country specified on the English Proficiency Bands page;
    • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
    • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
    • Other tests, courses or programs defined on the English Proficiency Bands page.
Duration
2 years full-time, 4 years part-time
Domestic Tuition Fees
$27,450 per year / $54,900 total
International Tuition Fees
$36,100 per year / $72,200 total
Graduate Satisfaction
85.80%

Graduate Certificate

Perth
Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers.
Study Mode
In person
Graduate Satisfaction
83.30%
Study Mode
In person
International Tuition Fees
$37,480 per year

Graduate Certificate

Nathan, Gold Coast
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator.
Entry Requirements

To be eligible for admission to the Graduate Certificate in Marketing, a student must:

  • hold any Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 point scale) OR
  • have a minimum of five years equivalent full-time professional work experience in a relevant field OR
  • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.
Duration
0.5 year full-time, 1 year part-time
Study Mode
In person, Online
Domestic Tuition Fees
$14,250 per year / $14,250 total
International Tuition Fees
$16,750 per year / $16,750 total
Graduate Satisfaction
87.60%

Marketing Courses overview

Marketing refers to activities concerning the buying and selling of goods and services. It refers to sales, advertising and questions of how products are delivered. It is an essential component of the modern world, as all businesses require the ability to be heard in a world saturated with more branding and products than ever. Postgraduate students of marketing learn to hone their skills in this craft, making them more effective salespeople and advertisers.

Marketing practice has been around for as long as business and civilisation. The Ancient Greek and Roman agoras were saturated with salespeople attesting to the quality of their goods. During the industrial revolution producers could simply sell all they had, but there came a point where a sales-oriented approach was necessary. The 1960s saw emerging theories of consumer needs and how to meet them; it was here that modern marketing was born.

Students entering this discipline for the first time or expanding upon their existing career will find themselves inundated with practical knowledge. For as long as businesses continue to exist, so too will marketing professionals.

Is marketing for me?

Marketing is for entrepreneurs and business owners wishing to grow their brand as much as it is for people fascinated by the psychology behind consumption. Students looking to analyse patterns of behaviour to meet the needs of people worldwide could make great marketing professionals.

Study pathway

Postgraduate degrees are available up to master level. Dedicated PhD level marketing courses are unavailable, but the subject can be taken as part of a broader program such as the PhD (Economics, Finance and Marketing) offered by RMIT.

Graduate certificate courses in marketing offer students with the chance to become acquainted with the fundamentals of marketing practice. Courses like those offered by Deakin University cover basic consumer behaviour, international marketing and marketing communications. This course and others generally take six months to complete, or a year if undergone part time.

The Graduate Diploma of Marketing is designed to lead into a Master of Marketing, but still functions as a solid knowledge base on its own. The University of Sydney’s program is an ideal way to bolster knowledge of marketing as applied to business. Students wishing to take their studies in a more research-oriented direction can do so with programs like the Diploma in Business (Research) (Marketing) from Queensland University of Technology. These sorts of programs allow students to contribute to the field in a meaningful yet time efficient way. No matter the path taken, students can expect to complete theses courses in a year if taken full time.

Master level marketing courses are for becoming immersed in theory before learning its real-world applications. Swinburne University of Technology’s Master of Marketing (Professional) grants students the opportunity to exercise this knowledge in a professional context as well as academic one. Others allow students to delve into a specific branch of marketing, like the Master of Advertising from RMIT.

Employment options

Market research analyst

Understanding any given market is crucial to the success of any business. After all, if a company can’t understand its customers then how can it expect to know they’ll want their product or service? Huge international firms like Edelman and Kelton Global require an abundance of market research analysts.

Public relations officer

Marketing graduates wishing to use their knowledge in maintaining their company’s reputation and image would be at home as a public relations officer. This position utilises all modern tools of communication and therefore requires a degree of technological proficiency. All manner of companies and public services require PR officers, from the Australian Army and Navy to non-profits like Benetas.

Social media manager

The world is mirrored in social media, so its management is of crucial importance to any company wanting to be visible to the world. Marketing companies like Atlas Agency employ social media managers to improve and curate the digital profiles of their clients and the agency itself.

Specialisations

The versatility of a postgraduate marketing degree is reflected in the scope of its specialisations. The following are just a few examples of these:

Advice for Marketing Courses


TAL Australia Office Tour

Concierge desk at 363 George Street

BAT Australia Sydney office

Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

GradAustralia is rebranding to Prosple

We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

AMP’s Quay Quarter Tower Sydney Office

Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

Arup Sydney Office

Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.

TAL Australia Office Tour

Concierge desk at 363 George Street

BAT Australia Sydney office

Take a sneak peek inside the BAT Australia office at 166 William St, Woolloomooloo New South Wales.

GradAustralia is rebranding to Prosple

We're thrilled to announce next month (May 2023), we'll be rebranding as Prosple! Our new name will reflect our ongoing rapid global growth and our mission to help every student get the best possible start to their career.

AMP’s Quay Quarter Tower Sydney Office

Take a sneak peek inside the AMP Office at Quay Quarter Tower, Sydney

Arup Sydney Office

Take a virtual tour inside Arup's office at Barrack Place, 151 Clarence St, Sydney.