Masters (Coursework)
The Master of Marketing (Extension) provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. The course options allow the student to adapt to the changing marketing landscape in the areas of digital marketing and social media, marketing analytics, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.
The Extension course has additional elective subject choices that provide an opportunity to specialise more deeply and further enhance professional practice, specialist knowledge and capabilities. It provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.
The course totals 96 credit points and consists of a combination of four core subjects (24 credit points) and twelve electives (72 credit points).