Masters (Coursework)
The Master of Marketing provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. The course options allow the student to adapt to the changing marketing landscape in the areas of digital marketing and social media, marketing analytics, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.
The course prepares students to analyse markets and formulate strategies that connect with industry and best practice. The flexible course allows students to complement their existing skill set and support career aspirations. The elective choices span every key marketing field to help facilitate entering or progressing a marketing career across a broad range of industries in Australia and internationally.
Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.
The course totals 72 credit points and consists of a combination of four core subjects (24 credit points) and eight electives (48 credit points).