Graduate Certificate
The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Students are also given the opportunity to consider various topics including marketing communications, digital marketing, marketing analytics, international marketing, new products and innovations as well as entrepreneurial marketing and branding.
This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.
Career options include management-level positions in industry or government.
The course comprises 24 credit points of study and consists of a combination of two core subjects (12 credit points) and two electives (12 credit points).