Graduate Diploma
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Students are also given opportunity to consider various topics including marketing communications, digital marketing, marketing analytics, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding.
The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.
Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.
Career options include management-level positions in industry or government.
The course comprises 48 credit points and consists of a combination of three core subjects (18 credit points) and five electives (30 credit points).