Master of Business (Digital Marketing)

Masters (Coursework)

Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.

Key details

Degree Type

Masters (Coursework)

Study Mode

In person

Intake Months

Feb, May, Sep

Domestic Fees

$16,323 per year

About this course

Overview

Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Entry requirements

Entry requirements

Completion of an approved Bachelor degree in the area of business, or equivalent
or
equivalent minimum of three years professional work experience (at Skill level 1 -3).

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Study locations

Toowoomba

Career pathways

Career outcomes

Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.

Course structure

Degree structure

To complete this degree students must complete 16 units.

Courses to be studied Units 4 x core courses 4 4 x foundation courses 4 2 x 4 discipline study units in a specialisation 8 Total 16

Refer to the UniSQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

How to apply

How to apply

Complete your online application directly to UniSQ.

Apply direct to UniSQ

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You can select to start your study in Trimester 1, 2 or 3.


Study period	Application closing date	Orientation	Study period s tart date	Finish date
Trimester 1, 2024	Monday 22 January	Monday 15 January	Monday 22 January	Friday 26 April
Trimester 2, 2024	Monday 20 May	Monday 6 May	Monday 13 May	Friday 16 August
Trimester 3, 2024	Monday 2 September	Monday 26 August	Monday 2 September	Friday 6 December

Further information

Discover further information on applying to study at UniSQ that is relevant to you.

University of Southern Queensland (USQ)