Graduate Diploma of Business (Digital Marketing)

Graduate Diploma

Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.

Key details

Degree Type

Graduate Diploma

Study Mode

In person

Intake Months

Feb, May, Sep

Domestic Fees

$16,323 per year

About this course

Overview

Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.
Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry.
Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change.
Explore topics such a consumer behaviour and marketing strategy development, marketing tools and technologies, and learn to how to use analytics to inform marketing tactics.

Further study

After completing the Graduate Diploma of Business (Digital Marketing), you have the option to take the credit from your studies and go on to complete the Master of Business.

Entry requirements

Entry requirements

Find the entry requirements most relevant to you.

Completion of an Australian university bachelor degree in any area, or equivalent.
or
A minimum of three years' professional work experience, or equivalent. Further information on admission through work experience is available.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Study locations

Toowoomba

Career pathways

Career outcomes

As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.

Course structure

Degree structure

To complete this degree students must complete 8 units.

Courses to be studied Units Core courses 2 Digital Marketing specialisation courses 4 Electives 2 Total 8

Refer to the UniSQ Handbook for an example of courses to be studied and recommended enrolment patterns.

How to apply

How to apply

Complete your online application directly to UniSQ.

Apply direct to UniSQ

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You can select to start your study in Trimester 1, 2 or 3.


Study period	Application closing date	Orientation	Study period s tart date	Finish date
Trimester 1, 2024	Monday 22 January	Monday 15 January	Monday 22 January	Friday 26 April
Trimester 2, 2024	Monday 20 May	Monday 6 May	Monday 13 May	Friday 16 August
Trimester 3, 2024	Monday 2 September	Monday 26 August	Monday 2 September	Friday 6 December

Further information

Discover further information on applying to study at UniSQ that is relevant to you.

University of Southern Queensland (USQ)