Graduate Certificate in Marketing

UniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today's business environment.

This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification but have substantial work experience, or a non-business undergraduate degree.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

You will study a total of four courses - two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.

You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:

• Brand management
• Advanced wine marketing
• Advertising: Planning and buying media
• e-Marketing

Between now and 2020 employment in marketing in Australia is expected to grow. The availability of roles is expected to increase by:

• 12.1 per cent (sales, marketing and public relations professionals)
• 15.5 per cent (advertising and marketing professionals)
• 5.2 per cent (advertising, public relations and sales managers)1

Careers to consider:

• Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities
• Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
• International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
• Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1Australian Government Department of Employment, Occupational Employment Projections 2015.