Master of Management (Marketing)

Masters (Coursework)

Prepare to become a marketing leader with a Master of Management (Marketing) at Melbourne Business School (MBS). Develop foundational knowledge in core business disciplines and specialist marketing knowledge, with opportunities for internships or consulting projects.

Key details

Degree Type

Masters (Coursework)

Duration

1.5 - 2 years full-time, 3 - 4 years part-time

Course Code

MC-MGMTMKT

Study Mode

In person

Intake Months

Mar, Jul

About this course

OverviewCourse overviewOverview

1.5-year option available for students with prior business study

Step into marketing management and get ready to exceed

Prepare to become a marketing leader with a Master of Management (Marketing) at Melbourne Business School (MBS). Develop strong foundational knowledge in core business disciplines along with deep specialist marketing knowledge. Learn from leading academics and industry expert lecturers, while building your industry skills with an internship or consulting project. You'll graduate ready to lead with impact.

Key features

Ideal for business and non-business backgrounds. Open to students from all backgrounds, with a 1.5-year option available if you have studied business before.
Australian Marketing Institute accredited. Well-regarded by employers and closely aligned with industry needs.
Road test your new skills in industry. Complete an internship or a consulting subject to solve a real company problem in Melbourne, Paris, Kuala Lumpur or London.

Study locations

Parkville

What you will learn

Why study finance at Melbourne?

Join a diverse cohort of Master of Management (Marketing) students, from a wide range of professional and educational backgrounds.

Build a strong foundation. You'll build a strong foundation in disciplines like accounting, finance, and management: ideal for students who haven't studied business before. (Course credit is available for student with a business background.)
Gain in-demand skills. Develop sought-after skills in customer attraction, experience, and retention.
Develop deep marketing knowledge. Build specialist knowledge in areas like marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing, and international marketing.

Credit for prior study or work

**1.5-year option available for students with prior business study**

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Melbourne.

82.5%

Overall satisfaction

84.4%

Skill scale

70.1%

Teaching scale

90.4%

Employed full-time

$120k

Average salary

Data source