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University of Melbourne

  • 37% international / 63% domestic

Master of Management (Marketing)

  • Masters (Coursework)

Why study marketing at Melbourne Business School?

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time, 4 years part-time
Course Code
064503C
Study Mode
In person
Intake Months
Mar, Jul

About this course

Why study marketing at Melbourne Business School?
  1. Connect with industry: Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.
  2. Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
  3. New accelerated option available fast-track your study with intensive versions of the course allowing you to complete in 1 or 1.5 years.
  4. Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
  5. Leading reputation with a global network: Melbourne is ranked 26th globally for business and management (2020 QS World University Rankings by subject) and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.

Study locations

Parkville

What you will learn

200 Point Program

The 200 Point Master of Management (Marketing) consists of 16 subjects comprising:

  • 4 foundation subjects (completed in the first semester of study)
  • 4 discipline core subjects
  • 2 core subjects
  • 4 general electives
  • 2 capstone subjects (completed in the final year of study)

Career pathways

Job outlook: Advertising and Marketing Professionals are in strong demand, with the number of employees in the sector expected to grow to 70,300 by 2022.

(joboutlook.gov.au, 2014-2019)

How to apply

Domestic applicants are Australian citizens and permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa and can apply online.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Melbourne.
82.5%
Overall satisfaction
84.4%
Skill scale
70.1%
Teaching scale
90.4%
Employed full-time
$120k
Average salary