Master of Digital Marketing

Key Features

1. Build digital marketing skills and knowledge. Develop expertise in social media marketing, channel management, content marketing, retail, metrics and analytics.
2. Road test your new skills in industry. Develop job-ready skills and build your professional networks with an industry internship in your area of interest.
3. Learn from industry experts. Explore best-practice examples from industry thought leaders, and learn from case studies presented by marketing professionals.

Why study the Digital Marketing course at Melbourne?

1. Build specialist knowledge. Choose electives to develop in-depth knowledge in your area of interest, such as analytics, content creation, or strategy.
2. Gain sought-after skills. Graduate with the skills employers are looking for, in areas like designing the digital customer experience, digital metrics, and crafting viral content.
3. Learn how to problem-solve. Become adept in analysing and solving complex digital marketing problems.

Navigate the fast-paced world of digital marketing with a Master of Digital Marketing at Melbourne University. Develop specialised knowledge and skills through a suite of advanced subjects. Gain hands-on experience with leading companies and explore how digital marketing theories apply in real-world business contexts. Graduate with in-demand skills, ready to step into this exciting and ever-changing profession.