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University of Canberra

  • 20% international / 80% domestic

Master of Marketing Management

  • Masters (Coursework)

Make millions of good impressions Cultivate collaboration, innovation and critical thinking with UC's Master of Marketing Management.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
MGM301.1, 098211A

About this course

Make millions of good impressions

Cultivate collaboration, innovation and critical thinking with UC's Master of Marketing Management.

Whether you're currently working in a marketing area and looking to enhance your practical expertise, or you are considering a career transition into marketing, UC's Master of Marketing Management is designed to prepare you with the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.

Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you'll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.

Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, our Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.

Study locations

Canberra

What you will learn

  • develop the ability to create effective marketing strategies that align with organisational goals.
  • gain insights into consumer motivations, preferences and decision-making processes.
  • explore social media marketing, search engine optimisation (SEO) and content marketing, as well as virtual reality platforms that are used in digital marketing.
  • evaluate the economic and policy environment of Australian and international markets and how they affect business management.
  • use creativity, critical thinking, analysis and research skills to provide practical solutions to marketing problems.
  • increase your understanding of global markets, cross-cultural considerations and strategies for expanding into international markets.

Career pathways

A Master of Marketing Management degree opens doors to a wide range of career opportunities and exciting roles across industries and sectors, including:
  • Marketing Manager
  • Marketing Consultant
  • Digital Marketing Specialist
  • Marketing Communications Manager
  • Marketing Director
  • Market Research Analyst
  • Product Manager
  • PR Manager
  • Social Media Manager
  • Advertising Manager
  • Entrepreneur/Startup Founder.

Credit for prior study or work

A credit transfer arrangement is available for this course for the following institutions:

University Of Canberra College

Graduate Certificate in Academic Foundations (31406)

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Canberra.
86.7%
Overall satisfaction
83.1%
Skill scale
77.4%
Teaching scale
93.2%
Employed full-time
$103.7k
Average salary