Master of Communication

Establish yourself as a dynamic communication professional

Elevate your skills in communication and leadership and create a meaningful impact through our Master of Communication. Immerse yourself in refining analytical, leadership, and engagement skills across diverse communication realms within private, government, and community sectors. Tailor your expertise by specialising in either Strategic Communication or Marketing Communication and fine-tune your abilities in innovation, social research methods, behaviour change, and more. Right from the outset, you'll engage in contemporary global communication practices and acquire genuine workplace insights in both local and international communication landscapes. Through hands-on experience and projects, you'll develop a comprehensive understanding of the challenges confronting the communication and media industries. You'll graduate ready to take your knowledge back to the workplace to step up into leadership roles.

Study a Master of Communication and you will:

• Demonstrate an in-depth understanding of human communication processes and environments.
• Become confident in using a range of social research methods relevant to strategic or marketing communication.
• Demonstrate critical thinking and vision to address mid to long-term strategic communication issues.
• Become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations.
• Link communication research, planning, implementation, and evaluation to organisational strategic plans.
• Apply your understanding of communication theories towards a major research project.

Work Integrated Learning

You'll have extensive opportunities to connect with industry, including real-world case studies, industry-linked research, and practice projects. Complete 180 hours of a compulsory internship based around a professional industry project of your choosing and develop your professional experience and capabilities in an organisational context. Your internship placement can be in Australia or overseas. Select from advertising agencies, PR firms, government departments, commercial enterprises, and not-for-profit organisations to tailor your internship to your interests.

Career Opportunities

• Public Affairs Officer
• Brand Manager
• Social Marketing and Communications Specialist
• Digital Strategist
• Research Analyst
• Political Campaign Manager
• Marketing Director

Course Specific Information

The 12cp Restricted Choice unit list includes units from both specialisation streams as well as carefully selected business and management units, giving you the opportunity to gain more in-depth expertise. If you're wishing to further your research engagement you can complete the 6cp Social Research Project PG (11642) unit under the supervision of a News and Media Research Centre professional researcher.