Graduate Diploma in Web Communication

Learn the essential practical, theoretical and technical skills necessary for digital communication. You'll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics.

Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You'll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.

Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.

3 reasons to study a Graduate Diploma in Web Communication at Murdoch

1. Put theory into practice with professional placements through our Work Integrated Learning program where you could have the opportunity to take on real projects with real clients through our on campus consultancy, MESH.
2. As part of your studies you'll take on an advanced web communication project either as an industry internship or self-directed project.
3. Be taught by leading academics and tutors with local, national and international industry experience.

Develop your skills

Build essential skills and knowledge to meet your career or study goals. Topics you'll cover include:

• Issues management; critical and ethical issues in communication
• Web strategy
• Strategic communication
• Web research and planning
• Social media analysis

Your career

This course will prepare you to work across just about any industry or business engaging with the web and social media. Careers could include:

• Digital Communication Officer
• SEO Strategist
• Digital and Content Manager
• Social Media Strategist
• Web Data Analyst

Your document checklist

Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.

Compulsory documents

Evidence that you meet Academic entry and English language requirements such as:

• Official Academic Transcripts and Certificates of Completion (of your highest academic study)
• Evidence of meeting the minimum English language requirements

Recommended documents (if applicable)

1. Most recent Curriculum Vitae if applying using professional experience
2. Change of name documentation
3. Marriage certificate
4. Unit outlines if applying for Advanced Standing

Your document checklist

Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.

Compulsory documents

1. Evidence that you meet Academic entry and English language requirements such as:
   • Official Academic Transcripts and Certificates of Completion (of your highest academic study) both original and English translated versions.
   • Evidence of meeting the minimum English language requirements
2. GTE documents (if applicable) - Check the GTE requirements page for further information
   • GTE Form 2
   • Personal Statement (SOP)
   • Up to date Curriculum Vitae
3. A copy of your Passport

Recommended documents

1. Most recent Curriculum Vitae if applying using professional experience
2. A copy of your visa documents (if available)
3. A copy of any past visa rejection documents (if applicable)
4. Packaged offer letter (if applicable)
5. Sponsorship documents if you study will be sponsored
6. Unit outlines if applying for Advanced Standing