Graduate Certificate
The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions. Supercharge your career prospects and earning potential in under 12 months with Deakin's Graduate Certificate of Marketing Technology.
This course equips marketing professionals with the essential MarTech knowledge and capabilities to drive business success. Suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice, you will learn from award-winning practitioners and academics with valuable industry insights.
Want to propel your career prospects with sought-after MarTech skills?
Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world's best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.
The graduate certificate prepares you to be able to:
Whether you're currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions including:
To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.
Most units (think of units as 'subjects') are equal to 1 credit point.
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.