Graduate Certificate
Expand your professional toolkit and take a step towards your dream marketing career with Deakin's new Graduate Certificate of Business (Marketing). Whether you're looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.
Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.
Do you want to develop practical, in-demand marketing skills and grow your career?
Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.
As a graduate of Deakin's Graduate Certificate of Business (Marketing) you may find employment in areas such as:
To complete the Graduate Certificate of Business (Marketing), students must attain a total of 4 credit points comprising of 2 credit points of core units, 2 credit points of course electives, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.