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Deakin University

  • 21% international / 79% domestic

Executive Graduate Certificate of Sport Business

  • Graduate Certificate

The next decade is set to be a transformational era in Australian sport. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you need to be part of this pivotal time.

Key details

Degree Type
Graduate Certificate
Course Code
M539

About this course

The next decade is set to be a transformational era in Australian sport. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you need to be part of this pivotal time.

Australia has been selected to host a suite of major international sporting events including the 2027 Rugby World Cup and 2027 Netball World Cup: a line up that culminates with the 2032 Brisbane Olympic and Paralympic Games.

This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries.

Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?





With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals - the flexible delivery of curriculum is geared towards the working professional.

Interested in taking your education further? This course is a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain four credit points towards completion of the masters degree.

This graduate certificate prepares you to:

  • Understand and respond to contemporary issues in sport.
  • Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
  • Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
  • Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law.

Career pathways

This course is an ideal entry point for mid to senior level executives and managers who want to build on their current sports management career. If you're looking to study further, the option to continue into the Executive Master of Sport Business is available.

As a graduate, roles you could secure include:

  • executive/senior manager of institutions/clubs and leagues
  • development/engagement officer
  • sports business strategist/analyst
  • sports marketing manager

Course structure

To complete the Executive Graduate Certificate of Sport Business, students must attain a total of 4 credit points consisting of 2 credit points of core units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. and 2 credit points of course electives selected from the existing M709 Executive Master of Sport Business (excluding the capstone MMS710).

2

Core units

2

Course Elective unit

4

Total units

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.