Graduate Diploma of Marketing

Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation.

During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.

You will have the opportunity to apply your theoretical knowledge and creativity to a real-world strategic marketing process, developing and implementing marketing strategies that enable organisations to respond to challenging environments.

Benefit from the flexibility to study part-time, online allowing you to access recorded lectures at a time convenient to you. You will engage with your course leaders and peers through online discussions, forums and video.

Designed with flexibility in mind, upon completion of the first four units, you will be eligible to satisfy the interim or exit award of the Graduate Certificate of Management. Upon completion of the Graduate Diploma of Marketing, you will be eligible to pathway into the Master of Business Management with credit for eight units.