Geographic Information Science (GIScience) professionals are valued by organisations looking to develop powerful location-based solutions to a range of environmental, business and development-related issues in various industries.
It fascinates you, It inspires you and drives you. It's a specific topic you want to explore deeply. An idea you want to develop. A problem you want to solve or a career you want to excel in. Maybe it's an opportunity to be recognised for research you've already done.