Master of Marketing

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate with a marketing masters degree, you will have advanced skills in:

• marketing planning and strategy
• marketing analytics
• marketing communication
• consumer behaviour
• international marketing management
• brand management
• not-for-profit marketing
• social media and digital marketing.

You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include:

• market research analyst
• consumer insights analyst
• marketing specialist
• marketing consultant
• brand manager
• product manager
• social media marketing manager
• advertising manager
• sales manager.

To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:

• 48 credit points business core units
• 108 credit points professional core units
• 12 credit points BMO5501 Business Ethics and Sustainability; and,
• 12 credit points BMO7006 Applied Business Project (Capstone); and,
• 12 credit points elective units. Please check any pre-requisite requirements prior to enrolling.

Advanced standing: Applicants with an Australian Bachelor degree (or equivalent), or higher, in a similar discipline may be eligible for an exemption of 48 credit points of study.

Use our credit calculator to find out how much credit you could get towards your course, based on your previous study.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course chair or academic adviser.

Before applying, you should consider whether you also want to apply for:

• Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
• Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Find out more about applying for our courses.