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Victoria University (VU)

  • 37% international / 63% domestic

Master of Business (Marketing)

  • Masters (Coursework)

Broaden your career prospects to become a leader in the marketing field with a Master of Business (Marketing) at Victoria University. You'll study the science and theory of marketing in the dynamic local and global business environment.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
BMMK, 083291G
Study Mode
In person
International Fees
$30,600 per year / $61,200 total

About this course

You'll study the science and theory of marketing in the dynamic local and global business environment. This course will enable you to develop general and specialist marketing skills, useful in both businesses and non-profit organisations. You'll learn to think strategically, take initiative and deliver ethical and practical outcomes based on business objectives.

This course will allow you to further develop key business skills in areas including statistics, economics and sustainability. You'll also become adept at marketing techniques, including in the digital environment. You'll graduate with the confidence and competence for management or leadership roles in the marketing industry. You'll also be prepared for postgraduate research opportunities after completing the research component of this course.

Study locations

City Flinders

Career pathways

Marketing is a dynamic and constantly evolving field that's increasingly important in many industries. Our graduates go on to successful careers in a range of senior marketing and management roles. You'll have technical knowledge and skills to work in businesses and non-profit organisations across a range of areas such as:

  • advertising
  • market research
  • brand management
  • marketing
  • retail/sales
  • public relations
  • communications.
Employment rates

Employment for advertising and marketing specialists has grown recently and is expected to keep growing (JobOutlook).

Example job titles include:

  • advertising specialist
  • market research analyst
  • marketing specialist
  • retail manager.
Salary

The average annual salary in Australia is:

  • $52,000 for retail managers (JobOutlook)
  • $88,088 for advertising and marketing specialists (JobOutlook)
  • $91,000 for advertising/marketing managers.

Course structure

To attain the Master of Business (Marketing), students will be required to complete 192 credit points (equivalent to 16 units) consisting of:

  • 48 credit points (equivalent to 4 units) college core units
  • 24 credit points (equivalent to 2 units) core units
  • 84 credit points (equivalent to 7 units) professional core units

Plus either
OPTION 1
12 credit points (equivalent to 1 unit) capstone research project unit; and,
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.
OR
OPTION 2
12 credit points (equivalent to 1 unit) research proposal unit; and,
24 credit points (equivalent to 2 units) minor thesis unit.

Credit for prior study or work

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.