Graduate Certificate in Marketing

Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective integrated strategic-marketing plans to improve an organisation's marketing objectives.

The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing.

During the Graduate Certificate in Marketing, you'll study specific topics including:

• marketing communication
• consumer behaviour
• digital marketing
• business ethics and sustainability.

VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.

Career progression toward senior marketing roles may include roles such as:

• marketing or product manager
• brand manager
• sales director
• campaign director
• marketing or brand consultant.

To attain the award of Graduate Certificate in Marketing, students will be required to complete 48 credit points consisting of:

• 48 credit points of core units

Use our credit calculator to find out how much credit you could get towards your course, based on your previous study.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course chair or academic adviser.