Graduate Certificate
The Graduate Certificate in Digital Marketing and Data Analytics will enable you to use digital technologies and various types of data to make robust and effective marketing decisions.
Combining marketing fundamentals, marketing research process, digital marketing strategies, and cutting-edge analytics techniques, this course is designed to prepare you as a digital and data-driven marketer for the 21st century.
You will learn how to explore consumer insights from various marketing channels in order to maximise and optimise return on your organisation's marketing investment, using practical exercises, case studies, and real-world examples,
Domestic students have the option to study on campus or via distance delivery mode. Distance refers to learning activities that do not require you to attend campus, but instead allow you to join pre-scheduled virtual classes.
Upon successful completion of the Graduate Certificate in Digital Marketing and Data Analytics, you may enrol in the Master of Marketing and will be eligible for credit for the four subjects completed within the graduate certificate.
If you meet the additional work experience requirements for the Master of Business Administration (MBA), you will be eligible for credit for three subjects completed within the graduate certificate. Progression into other master's programs offered by Sydney Business School, UOW may also be possible with some credit.