Masters (Coursework)
Take the next step in your marketing career and get a real-world advantage by completing an internship while studying.
Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.
You’ll also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.
You’ll choose one of four specialisations:
Marketing Fundamentals
New to marketing? This specialisation will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.
NOTE: Students of a non-Marketing background MUST take this specialisation
Contemporary Issues in Marketing
With a focus on sales, business to business marketing, analytics, and brand management this specialisation will teach you how to develop and implement a sales marketing strategy and then evaluate its success.
International Marketing
As global business continues to grow, understanding marketing in all cultures is essential. This specialisation will develop your marketing skills in a global context.
Entrepreneurial Marketing
An entrepreneurial mindset is an asset in our modern economy. This specialisation will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.
Looking for something more advanced?
We also offer a two-year
For admission to the Master of Marketing Management, students need to have:
International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.