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University of Tasmania

  • 17% international / 83% domestic

Graduate Certificate in Strategic Communication

  • Graduate Certificate

Across government, corporate and community sectors, there is increasing awareness of the need for skilled communicators.

Key details

Degree Type
Graduate Certificate
Duration
0.5 - 2 years full-time
Course Code
R5Y, 0100439
Intake Months
Feb
International Fees
$34,621 per year / $17,310 total

About this course

Across government, corporate and community sectors, there is increasing awareness of the need for skilled communicators. The Graduate Certificate in Strategic Communication is an intensive study option designed to develop your professional knowledge and practical skills and provide you with a competitive edge in a rapidly evolving media environment.

The Graduate Certificate in Strategic Communication aims to produce independent and entrepreneurial communicators. Designed for those wanting to promote and implement change across a range of social, environmental, political and business settings, the course helps you to develop advanced analytical skills and professional-level communication expertise. You will develop knowledge of the strategic and political communication fields and media industries, and produce and engage with traditional and emergent media platforms and practices.

You will be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how. The course is ideal for students seeking the benefits of online learning and intensive workshops and seminars. Taught over six months, this specially-designed four-unit course ensures that the study workload allows students to continue working full-time.

The Graduate Certificate of Communication is also an articulation pathway into the Graduate Diploma of Strategic Communication and the Master of Strategic Communication.

Entry requirements

We encourage you to apply for the courses you most want to study. If you're not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option.

Entry into the Graduate Diploma requires;

  • a Bachelor's degree in any discipline, or
  • work experience of at least three years in journalism, public relations, event management, and/or the related professions.

Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.

English Language Requirements

For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.

English Language Requirements are: IELTS 6.5 (no individual band less than 6.0).

Course Specific Requirements

Entry into the Graduate Certificate degree requires a Bachelor's degree in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.

What you will learn

  • 1 Analyse media texts, practices, industries and audiences from a theoretical perspective, showing awareness of local, global contexts.
  • 2 Communicate scholarly ideas in effective and ethical ways across one or more media platforms, showing developing abilities in at least one area of media production.
  • 3 Plan and produce media content that responds to a changing and dynamic media environment.
  • 4 Reflect on your professional development to support collaborative media practices.
  • Career pathways

    The Graduate Certificate in Strategic Communication is a great way to upskill if you are interested in media, content production, writing, public relations, politics, or journalism. You will learn valuable skills to communicate effectively and ethically across strategic and political communications fields and media industries.

    Your studies will explore a range of traditional and emergent media platforms and practices. After completing this course, you'll have the ability to pursue careers across a range of professions such as public relations, event management, policy, marketing, and content creation.

    This is an excellent opportunity to further your career is media and communication as demand for these skills is growing year on year.

    These are some of the top careers projected to grow in the next five years:

    • Public relations professional 15.8% projected growth by 2024.*
    • Advertising and marketing professionals is projected growth 21.7% by 2024.*
    • Multimedia specialists is 9.2% projected growth by 2024.*

    In addition to developing job-ready skills, you'll also have the option to pursue to further study in the Graduate Diploma in Strategic Communication or Master of Strategic Communication.

    *Source: ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024.

    Course structure

    Completion of the Graduate Certificate of Strategic Communication requires 50 credit points of core units.

    Credit for prior study or work

    The Course Rules layout the provisions for Recognition of Prior Learning.

    Graduate outcomes

    Graduate satisfaction and employment outcomes for Humanities, Culture & Social Sciences courses at University of Tasmania.
    73.3%
    Overall satisfaction
    56.7%
    Skill scale
    50%
    Teaching scale
    81.3%
    Employed full-time