Master of Strategic Public Relations

The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.

Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.

Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.

Why study with us?

You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.

Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.