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University of Sydney (USYD)

  • 36% international / 64% domestic

Graduate Certificate in Strategic Public Relations

  • Graduate Certificate

This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.

Key details

Degree Type
Graduate Certificate
Duration
0.5 year full-time
Course Code
GCSTPURE1000, 053430F
Study Mode
In person
Domestic Fees
$6,566 per year / $6,566 total
International Fees
$37,500 per year / $37,500 total

About this course

This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.

You'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred. Drawing on disciplines such as organisational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. You will graduate equipped to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession.

Why study with us?

Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.

The course covers corporate government, media, investor, community, political and environmental relations.

Entry requirements

Level of Study
Bachelor

Study locations

Camperdown

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Sydney (USYD).
82.4%
Overall satisfaction
82.4%
Skill scale
69.8%
Teaching scale
88.6%
Employed full-time
$105k
Average salary