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University of Southern Queensland (USQ)

  • 12% international / 88% domestic

Graduate Certificate of Business (Digital Marketing Analytics)

  • Graduate Certificate

Navigating the digital space Want to take your marketing skills to the next level? Or perhaps discover how best to promote your business in a digital space? Digital Marketing Analytics are crucial to the success of a modern-day business.

Key details

Degree Type
Graduate Certificate
Duration
0.5 year full-time, 1 year part-time
Study Mode
Online, In person
Intake Months
Feb, Jul, Nov
Domestic Fees
$11,200 per year / $11,200 total

About this course

Navigating the digital space Want to take your marketing skills to the next level? Or perhaps discover how best to promote your business in a digital space? Digital Marketing Analytics are crucial to the success of a modern-day business. With USQ’s Graduate Certificate of Business (Digital Marketing Analytics) you will acquire key skills and capabilities related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, Big Data, analytics and much more!  Specialising in this growth area of marketing will give you the edge you are seeking. Further study After completing the Graduate Certificate of Business (Digital Marketing Analytics), you have the option of receiving credit from your studies and go on to complete the Graduate Diploma of Business, Master of Business Administration (Digital Marketing Analytics) or Master of Project Management.   Career outcomes Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics. Other majors Big Data and Visualisation, Business Administration, Business Leadership, Crisis Management, Digital Transformation, Emergency and Disaster Communication, Enterprise Leadership, Finance, General, Global Business Management, International Business, Professional Communication, Project Management, Property Development and Management, Strategic Human Resource Management, Strategic Marketing, Sustainable Business

Entry requirements

Entry Requirements Completion of an Australian university Bachelor degree in any area, or equivalent. or A minimum of five years’ professional work experience, or equivalent.   Supporting evidence for admission through work experience only Evidence of work experience is required to demonstrate equivalence to a Bachelor Degree at AQF level 7 through: A curriculum vitae or professional LinkedIn profile which provides details of: Organisation name Position title Start and end dates of employment for each position Type of employment (full-time, part-time or casual) Key duties, responsibilities and achievements for which you must provide evidence to demonstrate how you meet knowledge, skills and application of skills (PDF 38KB) equivalent to a Bachelor Degree and AQF level 7 as follows: Names, position titles and contact details of referees (employers or supervisors) who will be able to verify the nature of your work for the period of 5 years. Referees may be contacted by USQ and should be able to provide details on, but not limited to: communication skills, self-directed work and learning, managing people or client accounts, managerial responsibilities for any major projects and/or financial delegation accountabilities. English Language Requirements You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6. 5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program. Admission pathways A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest. We can help
Level of Study
Bachelor

Study locations

Toowoomba

Online

How to apply

How to apply To apply for this degree: Apply online Note: Semester 3 intake is only available via online study. Mode Codes Online GCBU03 Springfield GCBU04 Toowoomba GCBU01 Closing dates Applying directly to USQ: Semester 2, 2019 - applications close Monday 1 July, with semester 2 commencing on Monday 15 July 2019. Semester 3, 2019 - applications close Monday 4 November, with semester 3 commencing on Monday 18 November 2019. Semester 1, 2020 - applications close Friday 28 February, with semester 1 commencing on Monday 24 February 2020. Credit for previous study or work experience You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Southern Queensland (USQ).
82.5%
Overall satisfaction
77.8%
Skill scale
57.3%
Teaching scale
91.4%
Employed full-time
$110k
Average salary