Masters (Coursework)
The UNSW Master of Public Relations & Advertising is a two-year full-time postgraduate degree that will shape you into a well-rounded communication professional known for your creativity, innovation, and strategic thinking.
The UNSW Master of Public Relations & Advertising is a two-year full-time postgraduate degree that will shape you into a well-rounded communication professional known for your creativity, innovation, and strategic thinking.
Merging best practice theory and academic rigour with creativity and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to gain knowledge and advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry.
Understand the media industry
Mentored by academics who are leaders in the industry, you'll acquire a versatile range of strategic communication skills, informed by an understanding of key trends, discourses, dynamics and patterns in global media and communications.
The practical and creative approach of the program will be balanced by critical engagement with the growing influence of public relations and advertising, as you explore perspectives from cultural studies, media studies, and digital network studies. Most importantly, you'll learn about past and current industry landscapes, as well as how to predict trends and shifts in the industry, preparing you to adapt and thrive professionally.
Electives include industry-relevant subjects including Understanding Digital Cultures, Advertising Analytics, Understanding Contemporary Media, Advertising & Strategy and Writing for Media.
Connections to facilitate hands-on experience
You'll be supported and encouraged to undertake industry-focused projects and work-integrated learning opportunities. Our strong industry connections can help you undertake real-world learning through work experience and establish networks to boost your career. UNSW is also a leading university for entrepreneurial programs and facilities, giving you the opportunity to nurture unique, start-up aspirations.
Explore the big issues
The School of Arts and Media also provides opportunities for study with experts in globalisation, political communications and climate change, preparing you to pursue a career that tackles some of today's biggest challenges. This big-picture understanding will support your hands-on skills, empowering you to build ethical marketing communication strategies that influence the issues you care about.
There are three different streams of the Master of Public Relations and Advertising. The stream you apply for will depend on the depth of your prior academic and/or professional experience, and how closely it relates to public relations and advertising.
You may be eligible to have your study recognised via Recognition of Prior Learning (RPL). If your work experience or prior study is recognised, credit points can be counted towards the degree, and you would then be able to complete the coursework undertaking fewer subjects.
For all three streams, you will need to meet the following admission requirements to be considered for entry into the program:
For the 1 year stream (A)
Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
For the 1.7 year stream (B)
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
For the 2 year stream (C)
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65% or better.
Honours degree or Graduate Diploma (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Relevant disciplines for these programs include:
You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.
If you're completing an Australian Year 12 qualification (e.g. NSW HSC or equivalent), you do not need to provide anything extra to prove your proficiency. Your qualification will be used as evidence of your English proficiency.
If you do need to provide evidence of your English proficiency, this will be indicated in your application. You can prove this by providing evidence that you meet one or more of the following criteria:
If you need to improve your English skills before you start your degree, UNSW College's Academic English Programs are for you. The programs are suitable for various English levels and help you prepare for university studies and life in Australia.
There are three different streams of the Master of Public Relations and Advertising. The stream you apply for will depend on the depth of your prior academic and/or professional experience, and how closely it relates to public relations and advertising.
You may be eligible to have your study recognised via Recognition of Prior Learning (RPL). If your work experience or prior study is recognised, credit points can be counted towards the degree, and you would then be able to complete the coursework undertaking fewer subjects.
For all three streams, you will need to meet the following admission requirements to be considered for entry into the program:
For the 1 year stream (A)
Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
For the 1.7 year stream (B)
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
For the 2 year stream (C)
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65% or better.
Honours degree or Graduate Diploma (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Relevant disciplines for these programs include:
You may be asked to provide evidence of your English proficiency to study at UNSW depending on whether you are from an English-speaking background or non-English speaking background. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.
If English is not your first language, you'll need to provide proof of your English proficiency before you can be given an offer to study at UNSW. You can do this by providing evidence that you meet one or more of the following criteria:
If you need to improve your English skills before you start your degree, UNSW College's Academic English Programs are for you. The programs are suitable for various English levels and help you prepare for university studies and life in Australia.
You'll graduate with well-rounded professional communications skills and experience as well as creativity, innovation, intellectual aptitude, and strategic thinking that will help you stand out in a crowd.