Master of Media (Strategic Communication)

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences' attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater-and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution

You will graduate with:

• significantly enhanced strategic thinking, problem-solving and decision-making abilities
• highly advanced skills in creating and tailoring strategic messaging for all key media channels
• deep understanding of the principles underlying media relationship-building
• awareness of key media channels' unique consumption drivers
• insight into current and forecast global media trends.

You'll also gain:

• opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
• high-level skills and understanding in risk and crisis communication and brand messaging.

And you'll build outstanding research skills by doing a major second-year research project.

You'll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world-from advanced manufacturing to professional services, and NGOs to FMCGs. You'll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.

• Only degree of its kind in SA
• Take an internship within strong industry connections
• Be mentored to be career-ready

To qualify for the degree of Master of Media (Strategic Communication), the student must satisfactorily complete a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.