Graduate Certificate
Business as 'unusual' is the new normal, and whole industries are changing in response to a series of unprecedented demands and issues. With each new disruption, organisations are faced with new challenges and opportunities. What will ensure their survival is employees who are on-the-ball, thrive on the unknown, and constantly upskilling.
This postgraduate certificate will extend and deepen your knowledge and capabilities in a specialised area of applied business: choose from business analytics, digital marketing, advanced HR, leadership and supply chain & logistics.
When you graduate you will have acquired additional skills and knowledge to gain employment in specialist roles or move into higher level roles with your existing employer. You will also be able to further your postgraduate study by enrolling in the Postgraduate Diploma in Applied Business.
HighlightsThe Postgraduate Certificate in Applied Business is a 60-credit programme that can be studied over one semester full-time or part-time options available. The programme is made up of 1 core compulsory course (Strategic IQ) and three specialisation courses at Level 8.
SpecialisationsOur specialisations reflect current industry practice and areas of high demand for employment and include:
Business Analytics
Please note: this specialisation is only offered part-time.
When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you'll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You'll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.
Compulsory Core and specialisation courses for this specialisation are as below.
Digital Marketing
Marketing has always been about connecting with your audience at the right time and in the right place. In today's business world, that place is online. In this specialisation, you'll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You'll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.
Additional industry certifications you may be able to achieve include:
Compulsory Core and specialisation courses for this specialisation are as below.
Leadership
Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you'll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance.
Compulsory Core and specialisation courses for this specialisation are as below.
Supply Chain & Logistics
Please note: this specialisation is only offered part-time.
Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you'll develop procurement strategy, policies and processes to improve an organisation's supply chain, and using real-world business problems, gain a better understanding of warehousing and distribution operations.
Compulsory Core and specialisation courses for this specialisation are as below.
Advanced HR
Please note: this specialisation is only offered part-time.
Effective HR management helps bridge the gap between employee performance and an organisation's strategic objectives. This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation's culture to develop and how to build an inclusive culture that enhances employee and organisational performance.
Compulsory Core and specialisation courses for this specialisation are as below.
What you will need to study this programme.
Domestic students Academic requirementsYou must have completed at least one of the following:
Don't meet these Academic requirements?
For more information, download the programme regulations (PDF 393 KB)
- Pathway into further, higher-level postgraduate study - Gain employment or further your existing career in a wide range of specialised roles