Masters (Coursework)
Now, more than ever, organisations are faced with unprecedented challenges and new opportunities. If businesses are to remain profitable and at the top of their game, they need a contemporary workforce that can negotiate change and disruption with agility and resilience.
This Master's programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.
When you graduate, you'll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.
Highlights
The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.
The programme is made up of:
The elective courses give you a chance to develop advanced knowledge and skills in a different area of interest that will complement your studies.
SpecialisationsOur specialisations reflect current industry practice and areas of high demand for employment and include:
Business Analytics
When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you'll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You'll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
Digital Marketing
Marketing has always been about connecting with your audience at the right time and in the right place. In today's business world, that place is online. In this specialisation, you'll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You'll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.
Additional industry certifications you may be able to achieve include:
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
Leadership
Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you'll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance.
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
Supply Chain & Logistics
Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you'll develop procurement strategy, policies and processes to improve an organisation's supply chain, and using real-world business problems, gain a better understanding of warehousing and distribution operations.
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
Advanced HR
Effective HR management helps bridge the gap between employee performance and an organisation's strategic objectives. This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation's culture to develop and how to build an inclusive culture that enhances employee and organisational performance.
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
What you will need to study this programme.
Domestic studentsYou must have completed at least one of the following:
Don't meet these Academic requirements?
For more information, download the programme regulations (PDF 455 KB)
International students Academic requirementsYou must have completed at least one of the following:
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
Don't meet these Academic requirements?
For more information, download the programme regulations (PDF 455 KB)
- Business analytics manager - Insights & data analytics managers - Head of business intelligence - Digital performance consultant - Digital marketing manager - Digital & search specialist - Human resources advisor - Senior human resources manager - Supply chain manager - Programme manager (supply chain & logistics) - Logistics specialist