Graduate Diploma in Business (Marketing)

Graduate Diploma

Develop a sound understanding of marketing in just one year, with the potential to open many doors for your career. The marketing role in a business is vital to convey value to potential and existing customers. And the role of a marketer is necessary to get that message to the intended audience.

Key details

Degree Type

Graduate Diploma

Intake Months

Feb, Jul

Domestic Fees

$6,700 per year

International Fees

$25,377 per year

About this course

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Highlights

Industry Based Learning (IBL) - in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
Customised based your own experience, incorporating industry certifications where applicable
A mix of on-campus classes, online support and self-directed study
Small class structure
Options for further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme.

Entry requirements

For this programme, you will need the following:

1. A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
2. If you're a graduate of Unitec's Bachelor of Business, you cannot be admitted to the Graduate Diploma in Business in the same specialisation in which you majored in the degree
3. A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)
4. If English is your second language, you are required to have one or more of the following:

Have achieved NCEA Level 3 and New Zealand University entrance
Pearson Test of English (Academic): 50 with no score lower than 50
Be able to provide evidence you satisfy our criteria for existing English proficiency
Have achieved at least one English proficiency outcome in the last two years

Don't meet the requirements? We also accept:

Provide sufficient evidence to be eligible for special or discretionary admission; or
If you're seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.

For more information download the programme regulations:

Programme Regulations

Study locations

Mt Albert

Career pathways

- Marketing manager - Marketing consultant - Digital strategist

Unitec Institute of Technology