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Torrens University Australia

  • 43% international / 57% domestic

Master of Business Administration, Luxury Brand Management

  • Masters (Coursework)

A Master of Business Administration (Luxury Brand Management) prepares you for leadership in the highly competitive and rapidly growing luxury market.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Study Mode
Online
Intake Months
Feb, Jun, Oct

About this course

A Master of Business Administration (Luxury Brand Management) prepares you for leadership in the highly competitive and rapidly growing luxury market. Master the secrets of digital transformation, big data, relationship management and ethical decision-making to make your mark as an innovative luxury brand manager.

This course is flexible, delivered fully online and designed to fit your life. It offers highly specialised knowledge and real-world insights underpinned by advanced academic frameworks and tools required to achieve success as a senior leader in the luxury industry.

You will engage with key theories and debates to learn how to address and manage challenges faced by global luxury brands and companies. The course objective is to develop graduates with advanced skills in creative and innovative thinking to manage global brand strategies, large-scale projects, marketing approaches and financial management in organisations.

Practical applied assessments and a real industry project with a reputed company prepare you for the sector, encouraging ongoing reflective practice and self-directed learning.

Study locations

Online

What you will learn

  • Assess and adapt leadership and marketing approaches to align with ethical and sustainable business practice within a global luxury environment.
  • Critically analyse marketing technologies, practices and strategies, and apply them to diverse luxury markets.
  • Apply relevant theoretical and conceptual frameworks to lead and develop business strategies, processes and practices.
  • Develop innovative, creative and entrepreneurial marketing approaches and practices for luxury brands.
  • Demonstrate leadership, communication and problem-solving skills underpinned by critical thinking and creativity to develop innovative business strategies.
  • Critically analyse and reflect on how ethical, social, technical and financial factors drive entrepreneurship, innovation and digital transformation for luxury brands.
  • Apply knowledge and skills of systematic research to conduct an applied research project for a luxury brand or organisation.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Torrens University Australia.
75.6%
Overall satisfaction
83.4%
Skill scale
65.2%
Teaching scale
90.1%
Employed full-time
$102k
Average salary