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Australian National Institute of Management and Commerce (IMC)

Graduate Diploma of Marketing

  • Graduate Diploma

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager.

Key details

Degree Type
Graduate Diploma
Duration
1 year full-time, 2 years part-time
Course Code
0100486

About this course

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers' motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.

Key learning outcomes of this course are:

  • Advanced level of knowledge of theory, practice and current developments in marketing
  • An understanding of key business disciplines
  • Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
  • Critical awareness of contemporary debates and emerging thinking and technologies of marketing
  • Application of marketing to a broad range of social and business contexts
  • Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges

Entry requirements

  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program
  • Eight years' relevant work experience

Find out if your overseas qualification is recognised and meets the Entry Requirements.

Study locations

Sydney Campus

Career pathways

This is a one-year course designed to provide a comprehensive learning program for both international and domestic students seeking to work in the marketing field across a wide range of industries

The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management, digital marketing and market consulting at a senior level.

Course structure

This course contains 8 core subjects in related fields.

Term 1 Core Subjects

  • TMKT601 Marketing Management
  • TMGT602 Individual, Group and Organisational Behaviour
  • TACC602 Accounting for Business
  • TECO602 Economic Environment of Business

Exit with a Graduate Certificate in Business

Term 2 Core Subjects

  • TMKT602 Buyer Behaviour *
  • TMKT610 Digital Marketing
  • TMKT604 Integrated Marketing Communications *
  • Elective

Exit with a Graduate Diploma in Marketing

Electives (select one)

  • TBUS610 E-Business Strategies
  • TMKT603 International Marketing Management *
  • TMKT605 Reputation and Brand Management *
  • TMKT606 Strategic Marketing *

To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit)

* Prerequisite/Co-requisite Requirements

Credit for prior study or work

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.