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Graduate Diploma of Marketing

  • Graduate Diploma

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager.

Key details

Degree Type
Graduate Diploma
Duration
1 year full-time, 2 years part-time
Course Code
0100486
Intake Months
Apr, Sep,
Fees
$17,000 per year

About this course

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends.

Entry requirements

The completion of a three-year Australian bachelor’s degree in any field or a higher-level qualification is required. International students with equivalent qualifications are eligible.

Applicants with at least five years’ relevant work experience and no degree may be eligible for entry.

English Language
IELTS 6+

Course Structure

  • 8
    Core
    Units
  • 8
    Total
    Units

Course structure

This course contains 8 core subjects in related fields.

Semester 1 Core Units

 Exit with a Graduate Certificate in Business

Semester 2 Core Units

To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit)

*Prerequisite/Co-requisite Requirements

Credit for prior study or work

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with TOP's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.