The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends.
The completion of a three-year Australian bachelor’s degree in any field or a higher-level qualification is required. International students with equivalent qualifications are eligible.
Applicants with at least five years’ relevant work experience and no degree may be eligible for entry.
This course contains 8 core subjects in related fields.
Semester 1 Core Units
Exit with a Graduate Certificate in Business
Semester 2 Core Units
To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit)