Master of Marketing (Advanced)

Masters (Coursework)

Key details

Degree Type

Masters (Coursework)

Course Code

MA-AMKT, 086126G

Study Mode

In person

Intake Months

Mar, Aug, Sep

Domestic Fees

$29,600 per year / $59,200 total

International Fees

$37,480 per year

About this course

The Master of Marketing (Advanced) offers you the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. Knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

This postgraduate course provides you the unique opportunity for to gain specialised marketing knowledge through coursework, or a combination of coursework and research. The coursework option is intended for students to broaden their knowledge of marketing for a complete understanding of the concept of 'Advanced Marketing'. Or the research option offers students the opportunity to apply and extend the knowledge gained throughout their studies by understanding and applying the research process, which is one of the most vital aspects of good marketing practice. This option is intended for students who want to focus on a particular area of their career or consultancy, or as preparation for their PhD.

The Master of Marketing (Advanced) forms the final stage in a three-stage nested suite of programs consisting of:

Graduate Certificate of Marketing
Graduate Diploma of Marketing (GD-MKT) ^
Master of Marketing or
Master of Marketing (Advanced) (MA-AMKT) or

^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.

A student cannot be awarded two masters level courses from the same nested suite.

Study locations

Hawthorn

Career pathways

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
entrepreneurial in contributing to innovation and development within their business, workplace or community
effective and ethical in work, community situations and reasoning skills
adaptable and able to manage change
aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).

Course structure

To qualify for the award of Master of Marketing (Advanced), students must complete 200 credit points comprising:

10 core units (125 credit points)
6 elective units (75 credit points)

OR

10 core units (125 credit points)
2 research options (37.5 credit points)
3 elective units (37.5 credit points)

Maximum Academic CreditThe maximum level of credit that can be granted for the Master of Digital Business Management is 100 credit points (normally eight units)

Credit for prior study or work

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Swinburne University of Technology