Graduate Certificate of Digital Marketing Technologies

Graduate Certificate

Key details

Degree Type

Graduate Certificate

Course Code

GC-DMT

Study Mode

In person

Intake Months

Mar, Aug, Sep

Domestic Fees

$14,500 per year / $14,500 total

About this course

The Graduate Certificate of Digital Marketing Technologies is a postgraduate course with a focus on knowledge and skills in the technical aspects of digital marketing. The course focuses on measuring and tracking the online behaviours and preferences of customers (analytics and user data), personalisation and content targeting, search engine optimisation and search marketing, user experience design and customer journeys.

There is an acknowledged shortage of industry practitioners with these skills, and it is anticipated that exposure to these skills and technologies will significantly enhance the employability of graduates.

Study locations

Hawthorn

Career pathways

The Swinburne Graduate Attributes signify that Swinburne intends that its teaching courses assist all its graduates to be:

capable in their chosen professional, vocational or study areas
entrepreneurial in contributing to innovation and development within their business, workplace or community
effective and ethical in work and community situations
adaptable and able to manage change
aware of local and international environments in which they will be contributing.

Course structure

To qualify for the award of Graduate Certificate of Digital Marketing Technologies students must complete 50 credit points comprising four core units. Maximum Academic CreditThe maximum level of credit that can be granted for the Graduate Certificate of Digital Marketing Technologies is 25 credit points (normally two units)

Credit for prior study or work

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Swinburne University of Technology