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Bachelor of Science (Honours) in Conventions and Events Management

  • Bachelor (Honours)

The Bachelor of Science (Honours) in Conventions and Events Management degree prepares students for leadership roles in the global events industry, combining creative design, strategic planning, and digital innovation. The programme includes foundational courses, specialisation streams, and hands-on internships, equipping graduates for dynamic careers in the MICE and experience economy.

Key details

Degree Type
Bachelor (Honours)
Duration
3 years full-time
Course Code
R2/0414/6/0158(09/30)
Study Mode
In person
Intake Months
Feb, Apr, Sep
Domestic Fees
$36,320 per year
International Fees
$8,571 per year

About this course

Overview

The Bachelor of Science (Honours) in Conventions and Events Management degree prepares students to lead in the global events industry by blending creative design, strategic planning, and digital innovation.

In Year 1, students build a solid foundation with core subjects like Business Events and Emerging Technology for Events. Moving into Year 2, they deepen their expertise through Exhibition & Exposition Management and gain hands-on experience during an immersive 10-week internship. Students then select from three exciting specialisation streams tailored to industry trends: Adventure & Entertainment, Luxury & Prestige, or AI & Digital Solutions. In Year 3, students refine their entrepreneurial and strategic management skills through Project Realisation and Research Project.

With a wide range of electives spanning F&B, travel services, and digital marketing, the programme nurtures versatile professionals ready to adapt and innovate. Graduates emerge well-equipped for dynamic careers as Convention Organisers, Event Producers, PR Managers, Destination Marketers, or specialists in VIP relations, digital events, and themed entertainment, ready to meet the growing demand in the global MICE and experience economy.

Entry requirements

Entry Requirements

STPM

Average C or CGPA 2.0 (min 2 Principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

  • A = 10 points
  • B = 8 points
  • C = 6 points
  • D = 4 points
  • E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies

CAVG 40% or CGPA 2.0* Students may obtain advanced standing if credit transfer requirements are met.

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)

Other Qualifications

  • Any other equivalent qualifications
  • Applicant with no standard qualification will be considered on a case-to-case basis

English Language Requirements

  • IELTS or equivalent 5.5 (With no individual band below 5.0)
  • MUET Band 4
  • SPM English B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

What you will learn

Overview

The Bachelor of Science (Honours) in Conventions and Events Management degree prepares students to lead in the global events industry by blending creative design, strategic planning, and digital innovation.

In Year 1, students build a solid foundation with core subjects like Business Events and Emerging Technology for Events. Moving into Year 2, they deepen their expertise through Exhibition & Exposition Management and gain hands-on experience during an immersive 10-week internship. Students then select from three exciting specialisation streams tailored to industry trends: Adventure & Entertainment, Luxury & Prestige, or AI & Digital Solutions. In Year 3, students refine their entrepreneurial and strategic management skills through Project Realisation and Research Project.

With a wide range of electives spanning F&B, travel services, and digital marketing, the programme nurtures versatile professionals ready to adapt and innovate. Graduates emerge well-equipped for dynamic careers as Convention Organisers, Event Producers, PR Managers, Destination Marketers, or specialists in VIP relations, digital events, and themed entertainment, ready to meet the growing demand in the global MICE and experience economy.

Career pathways

  • Professional Convention & Exhibition Organiser
  • Event Producer / Manager
  • Destination Marketing Manager
  • Public relations manager
  • International Event Specialist

Course structure

Programme StructureYear 1
  • Fundamentals of Accounting
  • Business Environment
  • Business Events
  • Business of Tourism and Hospitality
  • Emerging Technology for Events
  • English for the Hospitality and Service Industry
  • Innovative Communication and Engagement
  • Principles of Marketing
  • Small Business Venture
Year 2

For more information on APEL.C, click here

  • Communication Skills
  • Exhibition and Exposition Management
  • Internship Part I
  • Business and Hospitality Law
Electives (Choose 1 Stream OR Study Abroad)Stream 1: Adventure & Entertainment
  • Adventure & Amusement
  • Elite Travel Services
  • Festival & Hallmark
  • Elective Subject
Stream 2: Luxury & Prestige
  • Elite Travel Services
  • Luxury Brand Management
  • Protocol & VIP Management
  • Elective Subject
Stream 3: AI & Digital Solutions
  • Digital Business
  • Digital Economy
  • Digital Marketing
  • Elective Subject
Year 3

For more information on APEL.C, click here

  • Contemporary Issues
  • Entrepreneurial Mindset and Skills*
  • * Offered in either Year 2 or 3
  • Managing People in the Hospitality and Service Industry
  • Project Ideation
  • Project Realization
  • Research Methods
  • Research Project
  • Strategic Management for the Hospitality and Service Industry
  • Internship Part 2
Programme Electives (Choose one in Year 2 or Year 3)

For more information on APEL.C, click here

  • Beverage Studies
  • Food and Beverage Management
Additional MOHE compulsory General Studies subjectsFor Local Students
  • Appreciation of Ethics and Civilisation
  • Bahasa Kebangsaan A (Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR
  • Critical Thinking (Applicable to students who passed SPM and obtain Credit in SPM Bahasa Melayu)
  • Community Service for Planetary Health
  • Integrity and Anti-Corruption
  • Philosophy and Current Issues
For International Students
  • Appreciation of Ethics and Civilisation
  • Community Service for Planetary Health
  • Critical Thinking
  • Integrity and Anti-Corruption
  • Malay Language for Communication 2

Credit for prior study or work

Students may obtain advanced standing if credit transfer requirements are met.