Master of Marketing

Masters (Coursework)

Develop expertise to direct and implement an organisation's marketing strategy.

Key details

Degree Type

Masters (Coursework)

Duration

1.5 years full-time, 2 years part-time

Course Code

MC197EXE15, 077512F

Study Mode

In person

Intake Months

Feb, Jul

Domestic Fees

$32,640 per year / $48,960 total

International Fees

$40,320 per year / $60,480 total

About this course

An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing effort.

You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.

Entry requirements

An Australian bachelor degree or equivalent, or higher level qualification, in business (or related) discipline from a recognised tertiary institution; or
An Australian bachelor degree or equivalent in any discipline and a minimum of three years full-time equivalent management experience*; or
The RMIT Graduate Certificate in Marketing

* Applicants will be required to submit a curriculum vitae (CV).

Study locations

Melbourne City

Career pathways

This program will enhance your ability to:

obtain promotion to a more senior position
be more effective in a marketing role
contribute more to specific marketing activities.

Career destinations include:

marketing management
brand management and consulting
stakeholder engagement and reputation management
strategic marketing and consulting
product management
integrated marketing communication management
market research, market modelling, forecasting and analysis
pricing and promotions research
product testing and product innovation.

RMIT University