Master of Digital Communication

In 2023, Queensland University of Technology (QUT) ranked 19th in the QS World University Rankings for communication and media courses, making it first in Australia. The exceptional ranking reflects QUT's real-world focus on technology and its commitment to preparing graduates for the dynamic digital workplaces of the future.

With the ongoing paradigm shift of digital communication, gaining a Master of Digital Communication qualification at QUT Online offers an opportunity to develop diverse skill sets. Designed by leading digital communication scholars, the course provides graduates with a critical awareness of the contemporary digital environment that will benefit those in the workplace. The dynamic skill set will prove invaluable in industries that rely on digital communication and are undergoing constant technological innovation.

Through this course, graduates will have forward-thinking learning opportunities, which include:

• developing an understanding of how AI and algorithms are transforming digital communication practices, including gaining a critical awareness around issues of algorithmic bias in moderation and developing technical skills in bot creation
• analysing and creating compelling data-driven stories for social media
• learning how to use tools to deliver data visualisations and analysis of social media audience behaviour
• developing a critical understanding of academic scholarship and debate surrounding the impact of digital communication technologies on our lives

With a growing need for digital communication professionals, the course equips graduates with tools to use analytics thoughtfully, become strategic and critical thinkers, and identify and understand trends in a capricious digital environment.

Keeping students' potentially diverse professional backgrounds and skill sets in mind, this course is ideal for those looking to upskill, enter the workforce, attain a postgraduate qualification or are already working in digital communications. It allows you to set yourself apart from other job seekers with a distinctive skill set offered by no other tertiary providers.

Studying your Master of Digital Communication online gives you the flexibility to choose the start time of your course (four teaching periods each year) and to tailor your studies to your personal preferences.

"Our courses are developed by researchers who are giving advice to industry about policies and practises that are helping guide the future of these industries. That's why we call QUT the university for the real world." ~ Digital Communications - Michelle Riedlinger

Employ an adaptable and creative skill set to craft better solutions for the digital communication obstacles of tomorrow.

Pursue emerging technologies by learning transferable skills that will keep your knowledge base current and form the foundation of your professional development.

Learn about fact-based, transparent communication, which is crucial to digital communication practice and what you can do to ensure information is accessible to those who need it most.

Implement comprehensive social media strategies, producing relevant and compelling content, all while engaging customers in interactive and dynamic ways.

Analyse and create compelling data-driven stories for social media platforms.

Deliver data visualisations and social media audience behaviour analysis through Tableau. Due to the sheer volume of data being processed in today's workplaces, tools like Tableau are necessary. It will enable you to analyse data promptly and efficiently and make informed, data-driven decisions. Mastering the fundamentals of Tableau and visual data analysis will place you in a much more competitive position.

Develop a critical understanding of academic scholarship and debate surrounding the impact of digital communication technologies on our lives, including filter bubbles, influencer culture, and the politics of algorithmic bias.

Learn foundational skills in Python programming for collecting, managing, processing and analysing communication data.

Formulate digital strategies with media and content producers to achieve positive business outcomes.

Conduct data-driven social media initiatives to increase brand awareness and drive business success.

Coordinate the delivery of forward-thinking digital communication strategies in a fast-paced and collaborative environment.

Prepare and coordinate communication materials while maintaining content across various channels.