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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Master of Business (Marketing)

  • Masters (Coursework)

This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.

Key details

Degree Type
Masters (Coursework)
Duration
1 year full-time
Course Code
BS11, 085448J
Study Mode
In person
Intake Months
Feb, Jul, Nov
Domestic Fees
$28,400 per year / $28,400 total
International Fees
$33,100 per year / $33,100 total

About this course

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop marketing management skills with a practical focus on domestic and international industries
  • Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Study locations

Gardens Point

External

What you will learn

This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

QUT's Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions - and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.

Business advantage

The QUT Business School's Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students and leaders from business, government, education and community sectors. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for you to include in your resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career pathways

Careers and outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation's goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Early exit

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

  • Graduate Diploma of Business (BS79) (Study Area A)
  • Graduate Certificate in Business (BS39) (Study Area A).
Possible careers
  • Market Research Manager
  • Marketing Officer/Manager

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at QUT (Queensland University of Technology).
87%
Overall satisfaction
81.8%
Skill scale
77.4%
Teaching scale
91.4%
Employed full-time
$115k
Average salary