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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Master of Business (Integrated Marketing Communication)

  • Masters (Coursework)

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time, 4 years part-time
Course Code
085448J
Study Mode
Online, In person
Intake Months
Feb, Jul

About this course

Highlights
  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
  • Study advertising management, consumer behaviour, marketing management, public relations management and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing
  • QUT's Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR's BOSS Best Business School 2022 rankings
  • Find out more at our upcoming Master of Business information evening event.
Highlights
  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
  • Study advertising management, consumer behaviour, marketing management, public relations management and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing
  • QUT's Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR's BOSS Best Business School 2022 rankings
  • Find out more at our upcoming Master of Business information evening event.

Entry requirements

Entry requirements 2 year program

You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale).

1.5 year program

You must have one of:

  • A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale); or

  • A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline.

1 year program

You must have one of:

  • A recognised bachelor honours degree in advertising communication marketing or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or

  • A recognised bachelor degree plus graduate certificate both in advertising communication marketing or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or

  • A recognised graduate diploma (or higher) in advertising communication marketing or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or

  • A recognised bachelor degree in advertising communication marketing or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising communication marketing or public relations.

Academic entry requirements

As part of QUT's application for admission process you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only please indicate this on your application form.

Master of Business - 1.5 year program

  • A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
  • A completed recognised bachelor degree in marketing advertising mass communication public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

  • A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Pathway

Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

Study locations

External

Gardens Point

Online

What you will learn

If you are interested in advertising promotions or communications you should consider an integrated marketing communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations advertising promotion direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

QUT's Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face online and blended learning technologies. All course materials are placed online including course lecture materials practical session guides readings and help guides.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one you may consider our international double masters program. In an exchange study you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content you are able to obtain the full degrees from both institutions - and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information visit international double degrees.

Business advantage

The QUT Business School's Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction discussion cooperation and debate with other students and leaders from business government education and community sectors. The program includes: guest presentations from inspiring industry community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for you to include in your resume or portfolio. Not only does this program offer you excellent networking opportunities but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career pathways

Careers and outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management product launches and brand management. Agency positions for graduates include account managers in advertising direct digital and emarketing as well as media roles. Company positions for graduates often include advertising direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Early exit

Students may exit from the Master of Business (BS11) at the following stages once those particular course requirements have been met:

  • Graduate Diploma of Business (BS79) (Study Area A)
  • Graduate Certificate in Business (BS39) (Study Area A).

Possible careers
  • Marketing officer/manager
  • Public relations officer/consultant

Course structure

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7point scale) will undertake 144 credit points of study in their course.

The enrolment program students will undertake will depend on their prior study:

* Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

* Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the School of Advertising Marketing and Public Relations.

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.

The enrolment program students will undertake will depend on their prior study:

* Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

* Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the School of Advertising Marketing and Public Relations.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at QUT (Queensland University of Technology).
87%
Overall satisfaction
81.8%
Skill scale
77.4%
Teaching scale
91.4%
Employed full-time
$115k
Average salary