Graduate Diploma in Digital Communication

Ranked first in Australia and 19th worldwide by QS World University Rankings in 2023, Queensland University of Technology's (QUT) communication and media courses offer a unique opportunity to develop your digital communication skill set. The incredible ranking reflects QUT's real-world technology focus and its commitment to preparing graduates for the changing realities of tomorrow's digital workplaces.

The Graduate Diploma in Digital Communication is designed to produce professionals well-versed in contemporary communication technologies. Using this working knowledge of modern technology, graduates will be able to master the emerging digital communication technologies of the future.

Leading digital communication scholars design our units to provide a dynamic and diverse skill set that will benefit you in the workplace and your critical awareness of the contemporary digital environment. Graduates will have some of the following learning opportunities:

• developing an understanding of how AI and algorithms are transforming digital communication practices, including gaining a critical awareness around issues of algorithmic bias in moderation and developing technical skills in bot creation
• analysing and creating compelling data-driven stories for social media platforms
• learning how to use tools to deliver data visualisations and analysis of social media audience behaviour
• developing a critical understanding of academic scholarship and debate surrounding the impact of digital communication technologies on our lives

Your acquired toolkit of practical skills will guide you through periods of technological change and industry disruption. You will have practical strategies at your disposal to optimise both internal and external digital communication.

Your diverse knowledge of contemporary and emerging digital technologies will be an asset when planning your next career move. The Graduate Diploma in Digital Communication was developed to recognise students' potentially diverse professional backgrounds and skill sets.

You may already be working in a digital communication career and wish to upskill, or you are yet to enter the workforce and want to attain a postgraduate qualification that sets you apart from other job seekers with a skill set unlike that other tertiary providers offer.

Once you attain your Graduate Diploma in Digital Communication, you may wish to continue your studies in order to attain your Master of Digital Communication.

"Our courses are developed by researchers who are giving advice to industry about policies and practises that are helping guide the future of these industries. That's why we call QUT the university for the real world." ~ Digital Communications - Michelle Riedlinger

Solve the digital communication challenges of tomorrow using an adaptable and creative skill set.

Learn transferable skills that will keep your knowledge base current and form the foundation of
your ongoing professional development.

Develop skills to ensure your communication is always clear, ethical and professional.

Apply critical thinking skills to find workable solutions for complex problems.

Learn to use Tableau to create data visualisations and present social media analytics professionally. Tableau will allow you to analyse data promptly and efficiently and make informed, data-driven decisions.

Utilise the art of social media storytelling and the critical analysis of social media platforms.

Research and analysis of academic scholarship on issues and debates in the digital communication field, including issues related to filter bubbles, influencer culture, and the politics of algorithmic bias.

Learn foundational skills in Python programming for collecting, managing, processing and analysing communication data.

Coordinate the delivery of forward-thinking digital communication strategies in a fast-paced and collaborative environment.

Prepare and coordinate communication materials while maintaining content across various communication mediums.

Research, plan and produce compelling web content using Search Engine Optimisation (SEO) strategies.

Write appealing and accessible copy that improves the online experience for customers.