Graduate Certificate in Digital Communication

With a real-world technology focus and commitment to preparing graduates for the changing realities of tomorrow's digital workplaces, the Queensland University of Technology (QUT) has become a global leader in communication and media courses. In the 2023 QS World University Rankings, Queensland University of Technology (QUT) placed first in Australia and 19th worldwide for these courses.

In recent years, many industries have increasingly relied on digital communication technologies. Because of this, there is a growing need for competent digital communication professionals who can effectively engage with digital technologies. Through the Graduate Certificate in Digital Communication, you will attain the pragmatic skills and technical agility necessary to adapt to digital innovation's changing realities continually.

Graduates will develop new skills in social media storytelling, platform analysis and critical thinking alongside technical skills like artificial intelligence, data visualisation and social media analytics. You will also investigate how constantly evolving technologies disrupt various industries and how best to harness the potential of emerging communication technologies.

Designed by leading digital communication scholars, our units will provide a dynamic and diverse skill set that will benefit you in the workplace and your critical awareness of the contemporary digital environment. During the course, you'll have learning opportunities that include:

• understanding AI and algorithms that are transforming digital communication practices
• creating compelling data-driven stories for social media and analysing them, including gaining a critical awareness around issues of algorithmic bias in moderation and developing technical skills in bot creation
• delivering data visualisations and analysis of social media audience behaviour
• developing a critical understanding of academic scholarship and debate surrounding the impact of digital communication technologies on our lives

Upon completing the Graduate Certificate in Digital Communication, you will take a sophisticated understanding of modern digital communication technologies into your next professional role. This understanding, combined with the adaptable skill set you gain, will help you find creative solutions for problems that arise with the advent of new technologies.

Recognising our students' potentially diverse professional backgrounds and skill sets, this course was developed to accommodate anyone from working professionals to those entering the workforce. It is also ideal for those wishing to attain a postgraduate qualification that sets them apart from other job seekers with a skill set, unlike other tertiary providers.

You can further your study with a Graduate Diploma in Digital Communication or a Master of Digital Communication.

"Our courses are developed by researchers who are giving advice to industry about policies and practises that are helping guide the future of these industries. That's why we call QUT the university for the real world." ~ Digital Communications - Michelle Riedlinger

Solve the digital communication challenges of tomorrow using an adaptable and creative skill set.

Build a versatile skill set that allows you to handle your ongoing professional development independently.

Learn how fact-based, transparent communication is crucial to digital communication practice, and what you can do to ensure information is accessible to those who need it most.

Devise and conduct sophisticated social media strategies based on the creation of relevant, informative and engaging content.

Creating data visualisations and presenting social media analytics professionally gives graduates a competitive edge when seeking employment. Discover innovative tools like Tableau that enable users to analyse data promptly and efficiently while making informed, data-driven decisions.

Learn the of social media storytelling and critical analysis of social media platforms.

Research and analysis of academic scholarship on issues and debates in digital communication, including filter bubbles, influencer culture, and the politics of algorithmic bias.

Gain critical foundational skills in Python programming that will assist you in collecting, managing, processing, and analysing communication data.

Work as part of a marketing team to develop and conduct compelling marketing campaigns, ensuring content is consistent and capable of generating leads.

Research and prepare compelling content for various social media portals as part of a broader social media strategy.

Research, write and adapt content across various digital channels.

Write appealing and accessible copy that improves the online experience for target audiences.